申請人須－ (a) 於取得下述學歷後，在大型企業、非政府機構、公關公司或政府部門具有最少十年的機構傳訊、公關、傳媒管理或活動統籌經驗； (b) 持有本港大學頒授的學位，或具同等學歷，以主修工商管理／市場推廣／傳播／新聞學為佳； (c) 具備優秀的中英文講寫傳意技巧，並在香港中學文憑考試或香港中學會考中國語文科及英國語文科考獲第3等級或以上成績，或具同等成績，以及能操流利廣東話及普通話； (d) 充分了解香港的創新及科技、社會和經濟環境； (e) 具備良好的人際技巧，以及與傳媒建立了良好關係； (f) 具備優良的領導才能及項目管理技巧，並有能力同時進行多項工作和釐訂適當的工作優次；以及 (g) 能在壓力下工作及在緊迫時限內完成工作，並具備足夠信心處理及應付各種情況。

Candidates should have - (a) a minimum of 10 years’ post-qualification experience in corporate communications, public relations, media management or event management in sizeable corporations, non-government organisations, public relations agencies or government departments; (b) a degree from a Hong Kong university, or equivalent, preferably in Business Administration / Marketing / Communications / Journalism; (c) strong oral and written communication skills in both Chinese and English, with level 3 or above in both Chinese and English language in Hong Kong Diploma of Secondary Education Examination or Hong Kong Certificate of Education Examination (HKCEE), or equivalent, and good command of Cantonese and Putonghua; (d) a good appreciation of the innovation and technology, social and economic environment of Hong Kong is essential; (e) good interpersonal skills and established relations with the media; (f) strong leadership skills and project management skills, with demonstrated ability to multi-task and set proper priorities; and (g) ability to work under pressure and meet tight deadlines, and possess the necessary confidence to manage and respond to situations.