Invest Hong Kong (InvestHK) is looking for a passionate, high-calibre, result-oriented professional as Head, Media & Public Relations.

The Role The Head, Media & Public Relations will develop the public relations (PR) strategy for InvestHK to raise its profile on various channels (including print, TV, digital and social media) in Hong Kong, Mainland China and overseas markets. He/She will also support the Directorates and the senior team in media engagement.

You will need to demonstrate:

• (a)A good understanding of the role of InvestHK with knowledge of the local and international business environment;
• (b)proven track record in the field of PR, public affairs and communications;
• (c)strong connection with local, mainland and overseas media;
• (d)strong leadership and supervision skills to drive performance of team members;
• (e)ability to work independently under pressure and meet tight deadlines;
• (f)strong language skills and presentation skills; and
• (g)excellent communication and liaison skills.

Duties

• (a)To develop an overall PR strategy for the department, plan and execute a wide range of PR activities, including editorial news stories, media pitching, press conference, media briefing and interviews for senior team of InvestHK and InvestHK’s clients;
• (b)To develop and implement engagement strategies with stakeholders, including media, key opinion leaders, government bureaux/departments and related organisations;
• (c)To actively explore innovative strategies to promote InvestHK and tell the Hong Kong story;
• (d)To prepare press releases for InvestHK and its clients, materials for media interviews and speeches;
• (e)To monitor daily news for major issues related to InvestHK, global economic and Foreign Direct Investment trends;
• (f)To manage media enquiries and media crisis, as well as support on issue management and coordinate with internal and external stakeholders to effectively shape public perception for InvestHK and Hong Kong as a whole; and
• (g)To perform any other duties and assignments as and when required.

• (a)10 years of relevant full-time work experience in public relations, public affairs or marketing and communications; experience of working in the government or public bodies would be an advantage;
• (b)A Bachelor’s degree from a Hong Kong university, or equivalent; more advanced degree
• (s)would be an advantage;
• (c)A strong command of both written and spoken Chinese (Cantonese and Putonghua) and English;
• (d)Excellent skills of Word, Excel and PowerPoint; and
• (e)Experience in video shooting/editing, social media promotion and digital marketing would be an advantage.