(a) 具備最少十二年有關廣告、巿場推廣及傳訊工作經驗，另曾執行英文編撰工作更佳，其中最少三年擔任管理層職位； (b) 持有本港大學所頒授的學士學位、或具備同等學歷，主修與英文、新聞學或巿場學相關學科者可獲優先考慮；具備更高學歷者更佳； (c) 中英文書寫能力優良，操流利粵語及英語 (非精通中文的人士亦可申請，但在最後遴選時如申請人所有條件相同，通曉中英文的申請人會獲優先考慮) ； (d) 具備促進外來直接投資的知識或經驗可獲優先考慮； (e) 具有與本地、海外及內地媒體有關的工作經驗者可獲優先考慮；以及 (f) 擁有良好溝通技巧。

(a) A minimum of twelve years of relevant work experience gained in advertising, marketing and communications, and preferably English writing, including at least three years at management level; (b) A Hong Kong degree or equivalent, and preferably in English, journalism or a marketing related subject; a higher degree would be an advantage; (c) A strong command of written and spoken English, written Chinese and spoken Cantonese. (Those who are not proficient in the Chinese language may also apply, but all other factors being equal in the final selection, preference will be given to the bilingual candidate.) (d) Knowledge of or experience in direct investment promotion is preferred; (e) Experience of working with the local, overseas or Mainland media would be an asset; and (f) Good communication skills.