Reporting directly to the Director-General of Investment Promotion, the appointee is required to contribute to Invest Hong Kong’s marketing and promotion efforts by leading a Division comprising teams responsible for

• (a)Advertising and Communications – developing and delivering marketing, branding and advertising campaigns aimed at both promoting Hong Kong as a business location as well as the services and support of Invest Hong Kong;
• (b)Developing online marketing strategies and managing the social networking platforms such as Twitter, LinkedIn, Facebook, Sina Weibo;
• (c)Public relations – corporate communications and media relations both on behalf of Invest Hong Kong and client companies; and
• (d)Speech writing, development of marketing materials such as brochures, newsletters, website content, etc.

• (a)A minimum of twelve years of relevant work experience gained in advertising, marketing and communications, and preferably English writing, including at least three years at management level;
• (b)A Hong Kong degree or equivalent, and preferably in English, journalism or a marketing related subject; a higher degree would be an advantage;
• (c)A strong command of written and spoken English, written Chinese and spoken Cantonese. (Those who are not proficient in the Chinese language may also apply, but all other factors being equal in the final selection, preference will be given to the bilingual candidate.)
• (d)Knowledge of or experience in direct investment promotion is preferred;
• (e)Experience of working with the local, overseas or Mainland media would be an asset; and
• (f)Good communication skills.