- (a)在徵詢相關負責團隊的意見後,檢視、開發和監察青年發展委員會電子平台及民政事務局轄下其他青年發展活動電子平台,並制訂網上和社交媒體的市場推廣策略; <br>
- (b)構思別具創意的概念,以及研發新的社交媒體渠道和製作宣傳品的內容(例如:文字、照片、聲帶和錄像),從而更有效地向屬意的觀眾推廣民政事務局的形象/活動; <br>
- (c)管理有關推廣和宣傳的活動,包括擬備報價文件以聘用合適的服務供應商提供所需的服務模式; <br>
- (d)在圖像設計(數碼媒體、廣告、印刷)、網站與社交媒體設計、HTML程式編寫、攝影、錄影和動畫製作等方面提供專門的支援服務,確保所有工作均有資源全面配合,並負責管理承辦商所提供的外判與內部支援服務。 <br>
- (e)負責各種編輯工作,包括編輯網頁、社交媒體和印刷品的內容,確保編撰的內容質素良好,且符合民政事務局負責團隊的要求; <br>
- (f)制訂數碼市場推廣策略,並提供資源管理、品質控制及其他行政支援,以便民政事務局轄下的電子平台和網上活動均能達致相關的表現目標; <br>
- (g)進行內部檢討,以監察網上和社交媒體市場推廣工作、各項策略和各個活動項目的成效,並作出匯報,包括對有關宣傳方法/工具的數據進行分析,然後建議可改善之處; <br>
- (h)擴大接觸市民層面至社區、傳媒和相關人士/機構。監察社交媒體工具的發展趨勢、應用情況、渠道、設計和策略;以及 <br>
- (i)在有需要時執行任何其他職務。* <br>*受聘者或須不定時工作,包括在星期六、星期日和公眾假期值勤。
職責
- (a)To review, develop and monitor the e-platforms of the Youth Development Commission (YDC) and other youth development activities of HAB in consultation with relevant subject teams and develop online and social media marketing strategies; <br>
- (b)To develop creative ideas, explore new social media channels and produce promotional contents (e.g. texts, photos, audios and videos) to better promote the image/activities of HAB to our target audiences of our services; <br>
- (c)To manage promotion and publicity activities, including preparation of quotation documents to engage suitable service providers to deliver the required mode of services; <br>
- (d)To provide specialised support in graphic design (digital media, advertising, printing), web and social media design, HTML programming, photography, videography, animation, to ensure that there are full resource coverage across all initiatives, and perform vendor management for outsourced and in-house support; <br>
- (e)To perform various editorial duties, both online, on social media and printed materials to ensure the quality of deliverables and compliance with the HAB subject teams; <br>
- (f)To provide digital marketing strategy, resource management, quality control and other administrative support to meet the performance goals of HAB e-platforms and online activities; <br>
- (g)To conduct internal review to monitor and report on the effectiveness of online and social media marketing, strategies and campaigns, including analysis of data of promotional methodology/tools, to recommend areas for improvement; <br>
- (h)To extend outreach efforts to community, press and related stakeholders. Monitor trends in social media tools, applications, channels, design and strategy; and <br>
- (i)To carry out any other duties as and when required. * <br>*The post holder may be required to work at irregular hours including on Saturdays, Sundays and during Public Holidays.
入職條件
申請人必須: <br>
- (a)持有本港頒授的學士學位,或具同等學歷; <br>
- (b)在香港中學文憑考試/香港中學會考中,中國語文 科和英國語文科均考獲「第三級」或以上成績,或具同等學歷(見下文註); <br>
- (c)於取得上述學歷後,在數碼市場推廣、網站與社交媒體設計、印刷、企業傳訊和公共關係方面具備最少十年全職實務製作經驗,而當中最少有三年擔任管理級職位。在籌辦與青年有關的活動項目、活動和網上管理工作、拍攝和剪輯錄像和研究分析工作方面,具備相關經驗者佔優; <br>
- (d)精於使用Adobe Photoshop、錄像剪輯和HTML程式編寫; <br>
- (e)中英語文講寫能力俱佳,能操普通話者佔優; <br>
- (f)具備極佳的策劃、組織、分析能力,並能在面對壓力的情況下獨立處事;以及 <br>
- (g)溝通能力和人際技巧良好。
Applicants should have - <br>
- (a)a Hong Kong bachelor degree, or equivalent; <br>
- (b)attained “Level 3” or above in Chinese Language and English Language in the Hong Kong Diploma of Secondary Education Examination (HKDSEE)/ Hong Kong Certificate of Education Examination (HKCEE), or equivalent [see Note below]; <br>
- (c)at least 10 years’ post-qualification full time production experience in digital marketing, web and social media design, printing, corporate communications and public relations, with at least three years’ experience at managerial level. Experience in youth-related campaigns, event and online management, video shooting and editing and research analysis will be an advantage; <br>
- (d)high proficiency in Adobe Photoshop and video editing and HTML programming; <br>
- (e)excellent command of both written and spoken English and Chinese. Knowledge of Mandarin will be an added advantage; <br>
- (f)strong planning, organisational, analytical skills and ability to work independently under pressure; and <br>
- (g)good communication and interpersonal skills.
入職條件(註)
2007年前的香港中學會考中國語文科和英國語文科(課程乙) C級成績,在行政上會被視為等同2007年或之後香港中學會考中國語文科和英國語文科第3級成績。



