(a) 在徵詢相關負責團隊的意見後，檢視、開發和監察青年發展委員會電子平台及民政事務局轄下其他青年發展活動電子平台，並制訂網上和社交媒體的市場推廣策略；
(b) 構思別具創意的概念，以及研發新的社交媒體渠道和製作宣傳品的內容(例如：文字、照片、聲帶和錄像)，從而更有效地向屬意的觀眾推廣民政事務局的形象／活動；
(c) 管理有關推廣和宣傳的活動，包括擬備報價文件以聘用合適的服務供應商提供所需的服務模式；
(d) 在圖像設計(數碼媒體、廣告、印刷)、網站與社交媒體設計、HTML程式編寫、攝影、錄影和動畫製作等方面提供專門的支援服務，確保所有工作均有資源全面配合，並負責管理承辦商所提供的外判與內部支援服務。
(e) 負責各種編輯工作，包括編輯網頁、社交媒體和印刷品的內容，確保編撰的內容質素良好，且符合民政事務局負責團隊的要求；
(f) 制訂數碼市場推廣策略，並提供資源管理、品質控制及其他行政支援，以便民政事務局轄下的電子平台和網上活動均能達致相關的表現目標；
(g) 進行內部檢討，以監察網上和社交媒體市場推廣工作、各項策略和各個活動項目的成效，並作出匯報，包括對有關宣傳方法／工具的數據進行分析，然後建議可改善之處；
(h) 擴大接觸市民層面至社區、傳媒和相關人士／機構。監察社交媒體工具的發展趨勢、應用情況、渠道、設計和策略；以及
(i) 在有需要時執行任何其他職務。*
*受聘者或須不定時工作，包括在星期六、星期日和公眾假期值勤。

(a) To review, develop and monitor the e-platforms of the Youth Development Commission (YDC) and other youth development activities of HAB in consultation with relevant subject teams and develop online and social media marketing strategies;
(b) To develop creative ideas, explore new social media channels and produce promotional contents (e.g. texts, photos, audios and videos) to better promote the image/activities of HAB to our target audiences of our services;
(c) To manage promotion and publicity activities, including preparation of quotation documents to engage suitable service providers to deliver the required mode of services;
(d) To provide specialised support in graphic design (digital media, advertising, printing), web and social media design, HTML programming, photography, videography, animation, to ensure that there are full resource coverage across all initiatives, and perform vendor management for outsourced and in-house support;
(e) To perform various editorial duties, both online, on social media and printed materials to ensure the quality of deliverables and compliance with the HAB subject teams;
(f) To provide digital marketing strategy, resource management, quality control and other administrative support to meet the performance goals of HAB e-platforms and online activities;
(g) To conduct internal review to monitor and report on the effectiveness of online and social media marketing, strategies and campaigns, including analysis of data of promotional methodology/tools, to recommend areas for improvement;
(h) To extend outreach efforts to community, press and related stakeholders. Monitor trends in social media tools, applications, channels, design and strategy; and
(i) To carry out any other duties as and when required. *
*The post holder may be required to work at irregular hours including on Saturdays, Sundays and during Public Holidays.