投資推廣署為香港特別行政區政府轄下部門，致力引進並保留外來直接投資。

投資推廣署於2013年設立初創企業項目，以吸引富創新精神和可發展的企業家進駐香港，並提供一站式服務平台，支援初創企業在香港開設業務，以及向外宣傳香港為首選的初創企業地點，協助建立我們的生態系統，使香港轉化為能夠吸引世界各地企業家的地點和樞紐。本署現正招聘對科技和建立初創企業生態系統充滿熱誠的求職者加入初創企業團隊，實踐我們的使命和目標。

職責

市場推廣及撰稿高級經理將直接向初創企業主管負責，其次並向市場推廣總監匯報工作，專責就初創企業項目推行綜合市場推廣及傳訊策略，以及研究和創建相關內容。任職者應能獨立工作，並能與團隊合作，具備良好的項目及時間管理技巧，做事能夠顧及細節；並能就不同類型的受眾及宣傳管道，將創新和複雜的意念提煉成淺白有趣的内容，及包裝成故事並須擅長闡述。任職者亦應精通LinkedIn運作技巧以及其他社交媒體，如Twitter、Facebook、YouTube、微信、微博等。

(i) 拓展和闡明初創企業項目的品牌形象、品牌個性和目標；
(ii) 撰寫、編輯和監督所有品牌宣傳的製作，包括電郵、社交內容、市場推廣材料以至於大型市場推廣活動；這些品牌宣傳包括市場推廣活動資料和口號、影片文稿、社交媒體發文、文章、網站文稿、電郵和資訊發布；
(iii) 為所有面向大眾的溝通交流定立風格和傳意策略；
(iv) 就各項數碼計劃建立及管理內容行銷日曆；
(v) 出席初創企業活動（偶爾須於辦公時間以外出席活動），與有關持份者合作，研究最新趨勢，製作內容以宣傳香港作為初創企業樞紐的機遇；及
(vi) 監察外間機構和供應商，製作具影響力的市場推廣材料，包括印刷和數碼、錄影、戶外媒體及與活動相關的圖像。

Invest Hong Kong (InvestHK) is the department of HKSAR tasked to attract and retain foreign direct investment in Hong Kong.

InvestHK launched the StartmeupHK programme in 2013 to attract innovative and scalable entrepreneurs to Hong Kong, provide a one-stop service platform to support start-ups setting up in the city, promote Hong Kong as a premier start-up destination and help build our ecosystem to transform the city into an attractive destination and hub for entrepreneurs from around the world. InvestHK is now recruiting candidates who are passionate about technology and building startup ecosystems to join our StartmeupHK team to deliver our mission and objectives.

Duties

Reporting directly to Head of StartmeupHK with a secondary report to Chief Marketing Officer, the Senior Manager (Marketing and Copywriting) will focus on managing the implementation of an integrated marketing and communications strategy for the StartmeupHK initiative, as well as researching and developing content. The incumbent should have the ability to work independently as well as part of a team, with good project and time management skills, and attention to detail. S/he should be able to distill innovative and complex ideas into simple, interesting content for a variety of audiences and channels, and be an effective storyteller. Strong social media skills with LinkedIn and other social media, e.g. Twitter, Facebook, YouTube, WeChat, Weibo, etc. are also expected.

(i) To contribute to the evolution and articulation of the brand voice, identity and objectives of StartmeupHK;
(ii) To write, edit, and oversee the creation of all brand copy, from email, social content, marketing collateral to large-scale marketing campaigns. These include marketing campaign copy and tag lines, video scripts, social posts, articles, website copy, emails, and signage;
(iii) To define the tone and communication strategy for all external facing communication;
(iv) To create and manage the content calendar for digital initiatives;
(v) Attend startup events, sometimes out of office hours, to engage with relevant stakeholders, research latest trends and create content that promote Hong Kong’s opportunities as a startup hub; and
(vi) To oversee external agencies and vendors to create impactful and relevant marketing collaterals including print and digital, video, outdoor media and event-related graphics.