Invest Hong Kong (InvestHK) is the department of HKSAR tasked to attract and retain foreign direct investment in Hong Kong. <br> <br>InvestHK launched the StartmeupHK programme in 2013 to attract innovative and scalable entrepreneurs to Hong Kong, provide a one-stop service platform to support start-ups setting up in the city, promote Hong Kong as a premier start-up destination and help build our ecosystem to transform the city into an attractive destination and hub for entrepreneurs from around the world. InvestHK is now recruiting candidates who are passionate about technology and building startup ecosystems to join our StartmeupHK team to deliver our mission and objectives. <br> <br>Duties <br> <br>Reporting directly to Head of StartmeupHK with a secondary report to Chief Marketing Officer, the Senior Manager (Marketing and Copywriting) will focus on managing the implementation of an integrated marketing and communications strategy for the StartmeupHK initiative, as well as researching and developing content. The incumbent should have the ability to work independently as well as part of a team, with good project and time management skills, and attention to detail. S/he should be able to distill innovative and complex ideas into simple, interesting content for a variety of audiences and channels, and be an effective storyteller. Strong social media skills with LinkedIn and other social media, e.g. Twitter, Facebook, YouTube, WeChat, Weibo, etc. are also expected. <br> <br>

• (i)To contribute to the evolution and articulation of the brand voice, identity and objectives of StartmeupHK; <br>
• (ii)To write, edit, and oversee the creation of all brand copy, from email, social content, marketing collateral to large-scale marketing campaigns. These include marketing campaign copy and tag lines, video scripts, social posts, articles, website copy, emails, and signage; <br>
• (iii)To define the tone and communication strategy for all external facing communication; <br>
• (iv)To create and manage the content calendar for digital initiatives; <br>
• (v)Attend startup events, sometimes out of office hours, to engage with relevant stakeholders, research latest trends and create content that promote Hong Kong’s opportunities as a startup hub; and <br>
• (vi)To oversee external agencies and vendors to create impactful and relevant marketing collaterals including print and digital, video, outdoor media and event-related graphics.

• (a)Minimum seven years of relevant full-time work experience in copywriting, communications or marketing/Public Relations (PR) working in an international corporate or agency, or technology startups environment. Candidates are required to submit a portfolio of work together with the application; <br>
• (b)A Bachelor degree from a Hong Kong university, or equivalent, in communications, marketing, language or related discipline; <br>
• (c)Excellent written and spoken English. Proficiency in Chinese language will be an advantage; and <br>
• (d)Strong Microsoft Office skills. Experience in graphics software such as Adobe Creative Suite or Wordpress will be an advantage.