合約高級傳訊主任主要負責新聞及宣傳工作,包括制定宣傳策略和計劃;透過撰寫和編輯宣傳資料,在政府新聞處平台、其他平台和社交媒體發布資訊;與傳媒建立良好關係及管理網頁,以推廣康樂及文化事務署的形象及宣傳署方的活動和計劃;密切留意大眾傳播媒體反映的輿論,確保署方適時知悉公眾對其服務的反應;督導約聘執行署方宣傳策略的承辦商,監督其工作表現,包括但不限於各種用於宣傳署方形象及推廣活動的宣傳品的設計、製作和質素。此外,須督導下屬協助執行以上工作;以及執行其他由上級指派的工作。 <br> <br>註:受聘人或須不定時及於星期六、日及公眾假期工作。
職責
A Contract Senior Media Coordinator will mainly be deployed in fields of news and publicity. Duties include formulating publicity strategies and plans; writing and editing news/publicity materials for dissemination through the Information Services Department, other platforms and social media; establishing good relationship with the media and managing website content with the aim to promote Leisure and Cultural Services Department’s image, events and programmes; keeping track of views expressed through the mass media to ensure the department stays abreast of the public’s opinion to its services; working closely with agencies engaged for executing Leisure and Cultural Services Department’s promotion strategies and monitoring their performances, including but not limited to the design, production and quality of promotional materials in building the department’s image and other promotional activities; supervising subordinate
- (s)assisting in execution of the above duties; and performing other duties as assigned by the supervisor. <br> <br>Note : Appointee
- (s)may be required to work irregular hours including Saturdays, Sundays and Public Holidays.
入職條件
申請人必須 – <br>
- (a)持有本港大學頒授的學士學位,或具備同等學歷;主修傳理、新聞、公共關係、翻譯或相關學科的學位學歷者更佳; <br>
- (b)在取得學位後在具規模機構曾最少十一年全職從事企業傳訊、公共關係、廣告或社交媒體市場推廣工作(與文化事務相關更佳),包括管理網頁、社交媒體及撰稿,並運用流動應用程式,以及互動、數碼及/或社交媒體平台 [見註(1)]; <br>
- (c)香港中學文憑考試或香港中學會考中國語文科及英國語文科達第3級或以上成績,或具備同等學歷[見註(2)]; <br>
- (d)熟悉MS Word、Excel及PowerPoint等電腦軟件應用程式;具備有關平面/媒體設計和編輯的經驗則更佳;以及 <br>
- (e)能夠書寫流暢中英文和能操流利粵語及英語[見註(3)],以及具備良好的表達和人際溝通技巧。 <br> <br>註: <br>
- (1)申請人須在申請表(G.F. 340 [(3/2013修訂版)] )的「截至目前為止的全部就業詳情」部分詳列有關企業傳訊、公共關係、廣告、網頁管理或社交媒體市場推廣的工作經驗,並提交證明文件。申請人如未能提供文件證明所列的工作經驗,有關的工作經驗將不獲考慮。 <br>
- (2)2007年前的香港中學會考中國語文科和英國語文科(課程乙)C級成績,在行政上會被視為等同2007年或之後香港中學會考中國語文科和英國語文科第3級成績。 <br>
- (3)申請人須通過語言能力測試。
Candidates should have – <br>
- (a)a bachelor degree from a university in Hong Kong, or equivalent, preferably in Communications, Journalism, Public Relations, Translation, or other related disciplines; <br>
- (b)at least eleven years’ full-time post-graduate working experience in corporate communications, public relations, advertising or social media marketing preferably relating to the cultural business, including management of website and social media, and copywriting in a sizable organisation, with the use of mobile applications, interactive, digital and/or social media platforms [see Note (1)]; <br>
- (c)attained Level 3 or above in Chinese Language and English Language in the Hong Kong Diploma of Secondary Education Examination or the Hong Kong Certificate of Education Examination (HKCEE), or equivalent [see Note (2)]; <br>
- (d)proficiency in software applications including MS Word, Excel and PowerPoint. Knowledge of software applications and experience in graphic/media design and editing are considered as an advantage; and <br>
- (e)proficiency in both written and spoken Chinese (Cantonese) and English [see Note (3)], and possessing good presentation and interpersonal skills. <br> <br>Note : <br>
- (1)Candidates are requested to indicate in the section under “Full Employment Record to date” on the application form (G.F. 340 [(Rev. 3/2013)]) details of their relevant working experience in corporate communications, public relations, advertising, website management or social media marketing and provide documentary proof. Candidates failed to provide documentary proof will not be considered as having the working experience indicated on the form. <br>
- (2)“Grade C” in Chinese Language and English Language (Syllabus B) in the HKCEE before 2007 are accepted administratively as comparable to “Level 3” in Chinese Language and English Language in the 2007 HKCEE and henceforth. <br>
- (3)Candidates will be required to pass a language test.



