(a) To assist in formulating and implementing marketing and publicity plans to promote schemes and events organised by the HAD and 18 District Offices (DOs);

(b) To collate returns from 18 DOs on their events and prepare and edit contents for posting on social media (including photo and video shooting and editing), and monitor and share posts relating to HAD on social media as appropriate;

(c) To manage social media platforms for HAD and evaluate the effectiveness of digital campaigns with a view to reaching more people and to maintaining a good relationship with local community groups; and

(d) To supervise a subordinate to implement the above duties and perform ad hoc duties as assigned by supervisors.

[Remarks: Successful candidate appointed is required to work irregular hours, mainly on weekday afternoons/evenings, Saturdays, Sundays and public holidays. The candidate may also need to work outdoor. The working hours may depend on the department’s actual operational needs. Compensation leave will be arranged for overtime work.]

Applicants should have –

(a) a bachelor’s degree from a Hong Kong university or equivalent, preferably in Creative Media, Digital Media, Communications, Journalism, Public Relations or related discipline;

(b) (i) at least 5 years’ full-time post qualification work experience in corporate communications, public relations, media, advertising, digital or social media marketing, with at least 3 years’ full-time experience in social media promotion (including managing social media platforms and copywriting) (Note 1). Preference will be given to applicants with work experience in the Government or public sector;
(ii) excellent knowledge of using mobile applications and interactive/digital/social media platforms for marketing and promotions;

(c) met the language proficiency requirements of Level 2 results in the two language papers (Use of Chinese (“UC”) and Use of English (“UE”)) in the Common Recruitment Examination (“CRE”) (or equivalent results) (Note 2);

(d) been proficient in various computer software applications, including MS Word, Excel and PowerPoint, and social media platforms such as YouTube, Facebook, Instagram and their advertising platforms, preferably familiar with Chinese social media platforms, including WeChat, Weibo and Little Red Book;

(e) good knowledge and skills in creating and designing social media content, and proficiency in software applications (such as Illustrator, Photoshop, After Effects and Premiere Pro), and also good knowledge and skills in photo shooting and editing, graphic design as well as video shooting and editing (Note 3);

(f) planning and project management skills and the capacity to work independently;

(g) strong sense of social and current affairs;

(h) excellent command of written and spoken Chinese and English (Note 3); and

(i) excellent presentation and interpersonal communication skills.