申請人必須 –

(a) 持有本港大學頒授的學士學位，或具備同等學歷；持有創意媒體、數碼媒體、傳理、新聞、公共關係或相關學位更佳；

(b) (i) 取得學位後，曾最少五年從事全職企業傳訊、公共關係、傳媒、廣告、數碼營銷或社交媒體推廣工作，其中在社交媒體宣傳工作（包括管理社交媒體平台和撰稿）的全職經驗最少三年[見註1]，曾在政府或公營機構任職者可獲優先考慮；
(ii) 通曉運用流動應用程式、互動、數碼及／或社交媒體平台作宣傳及推廣；

(c) 符合語文能力要求，即在綜合招聘考試兩份語文試卷（中文運用及英文運用）中取得二級成績或同等成績[見註2]；

(d) 精通MS Word、Excel及PowerPoint等電腦軟件應用程式和社交媒體平台如YouTube、Facebook、Instagram及其廣告投放平台運作；若熟知中國社交媒體平台運作，如微信、微博及小紅書則更佳；

(e) 熟悉製作及設計社交媒體帖文內容、精通應用軟件（如Illustrator、Photoshop、After Effects及Premiere Pro），以及熟悉相片拍攝和編輯、圖像設計及影片拍攝和編輯的各項技巧[見註3]；

(f) 具備策劃和項目管理技巧及獨立工作能力;

(g) 具備社會時事觸覺；

(h) 能夠書寫流暢中英文和能操流利粵語及英語[見註3]；以及

(i) 具備良好的表達和人際溝通技巧。

Applicants should have –

(a) a bachelor’s degree from a Hong Kong university or equivalent, preferably in Creative Media, Digital Media, Communications, Journalism, Public Relations or related discipline;

(b) (i) at least 5 years’ full-time post qualification work experience in corporate communications, public relations, media, advertising, digital or social media marketing, with at least 3 years’ full-time experience in social media promotion (including managing social media platforms and copywriting) (Note 1). Preference will be given to applicants with work experience in the Government or public sector;
(ii) excellent knowledge of using mobile applications and interactive/digital/social media platforms for marketing and promotions;

(c) met the language proficiency requirements of Level 2 results in the two language papers (Use of Chinese (“UC”) and Use of English (“UE”)) in the Common Recruitment Examination (“CRE”) (or equivalent results) (Note 2);

(d) been proficient in various computer software applications, including MS Word, Excel and PowerPoint, and social media platforms such as YouTube, Facebook, Instagram and their advertising platforms, preferably familiar with Chinese social media platforms, including WeChat, Weibo and Little Red Book;

(e) good knowledge and skills in creating and designing social media content, and proficiency in software applications (such as Illustrator, Photoshop, After Effects and Premiere Pro), and also good knowledge and skills in photo shooting and editing, graphic design as well as video shooting and editing (Note 3);

(f) planning and project management skills and the capacity to work independently;

(g) strong sense of social and current affairs;

(h) excellent command of written and spoken Chinese and English (Note 3); and

(i) excellent presentation and interpersonal communication skills.