申請人必須：
(a) 持有本港大學頒授的學士學位，或具同等學歷(修讀數碼市場推廣、多媒體、企業傳訊或相關學科者佔優)；
(b) 香港中學文憑考試或香港中學會考中國語文科和英國語文科均考獲第3級或以上成績，或具同等學歷 [註(1)]；
(c) 在取得上述學歷後，在數碼市場推廣、創意媒體、網站和／或社交媒體設計、企業傳訊或公共關係方面具備至少3年全職工作經驗，並須在各種數碼平台(包括社交媒體，例如Instagram，以及網站)的設計、創意解決方案、美術工作、影片製作和平台管理方面具備實際經驗。在企業品牌定位和推廣、市場研究和數據分析方面具經驗者佔優；
(d) 精於使用Adobe Creative Suite軟件(例如InDesign、Photoshop和Illustrator)，具備動態圖像和影視剪輯軟件的知識。具備HTML、XML和CSS編寫、Adobe Premiere和／或After Effect知識者佔優；
(e) 中英語文講寫能力俱佳，懂普通話者佔優；
(f) 善於使用社交媒體(例如Instagram)，緊貼數碼市場推廣／社交媒體的最新趨勢和發展；
(g) 適應力強、不抱成見和具備良好的溝通和人際技巧。能主動學習新技巧和樂於接受新任務；以及
(h) 具備極佳的組織、分析和自主能力，並能在壓力下獨立靈活地處理工作。

Candidates should have/should be –
(a) a Hong Kong bachelor’s degree, or equivalent (holding such a degree in digital marketing, multi-media, corporate communications or related disciplines will be an advantage);
(b) attained “Level 3” or above in Chinese Language and English Language in the Hong Kong Diploma of Secondary Education Examination (HKDSEE)/ Hong Kong Certificate of Education Examination (HKCEE), or equivalent [Note (1)];
(c) at least 3 years’ post-qualification full-time experience in digital marketing, creative media, web and/or social media design, corporate communications or public relations. Hands-on experience in design, creative solution, artwork and video production for use in various digital platforms including social media (e.g. Instagram) and websites, and in maintaining such platforms is a must. Experience in commercial branding and promotion, marketing research and data analysis will be an advantage;
(d) high proficiency in Adobe Creative Suite (e.g. InDesign, Photoshop and Illustrator) with knowledge in motion graphics and other video editing software. Knowledge in HTML, XML, CSS, Adobe Premiere and/or After Effect will be an advantage;
(e) excellent command of both written and spoken English and Chinese. Knowledge of Putonghua will be an advantage;
(f) an advanced user in social media (e.g. Instagram) and a keen awareness of the latest trends and developments in digital marketing/social media;
(g) adaptive, open-minded with good communication and interpersonal skills, proactive in acquiring new skills and taking up new tasks; and
(h) strong organisational and analytical skills, ownership and ability to work independently and flexibly under pressure.