投資推廣署現正物色充滿熱忱、以結果為本的優秀市場推廣及公共關係專才，加入香港的環球家族辦公室團隊，擔任高級副總裁（領導思維、市場推廣及公共關係）家族辦公室一職。你須發揮卓越的領導思維、傳訊、市場推廣及公共關係能力，以推動香港成為世界各地家族辦公室的首選目的地。如果你希望為香港成為全球領先的家族辦公室樞紐出一分力，擔任此職位可讓你協助對外宣傳香港的故事，從而吸引海外及內地的家族辦公室來港設立及拓展業務，並實現此項由行政長官在2022年施政報告內提出的重要政策。

職位
你將向環球主管（家族辦公室）匯報工作，並須達成你轄下團隊的整體績效指標及其他目標。你將與各方緊密合作（包括香港、內地及海外的家族辦公室團隊、投資推廣署總部的其他行業團隊，以及設於33個城市的環球網絡），以創造協同效應。

要勝任以上職位，你須：
(a) 在家族辦公室感興趣的市場趨勢及話題方面具備卓越的領導思維，並能為目標客戶撰寫簡介及見解摘要；
(b) 具備豐富知識及經驗，以制訂全球綜合市場推廣及公關策略及在內地和海外舉辦推廣活動；
(c) 具備敏銳商業觸覺、優秀市場推廣及公關能力，並具備豐富知識及熱枕協助家族辦公室行業發展；
(d) 在與主要持份者建立、發展及管理合作關係方面具備良好往績記錄；
(e) 具備優秀能力，透過構思全球投資推廣、公共關係及市場推廣活動吸引全球目標客戶，實現FamilyOfficeHK 的重點業務；
(f) 具備卓越中英文水平，並能在跨文化環境下有效工作；以及
(g) 了解香港的營商環境及家族辦公室生態系統。

職責
(a) 就FamilyOfficeHK的政策措施、提供的服務及投資機會方面，撰寫及出版關於家族辦公室的領導思維文案、簡介、見解摘要、市場推廣、公共關係及媒體材料；
(b) 制訂及落實全球綜合推廣、市場營銷及公共關係的推廣策略及計劃，從而向內地和海外的目標客戶傳達銷售資訊；
(c) 物色相關持份者，與他們建立及加強彼此的伙伴關係；
(d) 物色外部機構，包括市場推廣及公關機構、製作公司及供應商，並與它們合作開展有效的全球推廣活動；
(e) 管理及更新FamilyOfficeHK網站的内容，並支援網站改善計劃，豐富網站內容及改進導覽功能，以提供更好的用戶體驗，從而提升網站對目標客戶的相關性及知名度；
(f) 協助建立、促進及管理FamilyOfficeHK社群溝通平台的内容及通訊，以加強與主要持份者在網上互動，並盡量提高協同效應；
(g) 協助團隊進行媒體採訪、準備新聞發佈材料、監察新聞動向及為主要持份者提供書面材料；以及
(h) 履行相關行政職務及上級委派的其他臨時職務。

InvestHK is looking for a passionate, high-calibre, result-oriented marketing and public relations (PR) professional to join the Global Family Office Team in Hong Kong as Senior Vice President (Thought Leadership, Marketing and Public Relations) Family Office. In this exciting new role, you will need to deploy your superb thought leadership, communications, marketing and PR skills to make an impact in promoting Hong Kong as a preferred destination of choice for family offices (“FOs”) from around the world. If you are driven to help make Hong Kong a leading global hub for FOs, a key policy in the Chief Executive’s 2022 Policy Address, this role represents a unique opportunity to promote the Hong Kong story to help attract FOs from overseas and the Mainland to set up and expand their presence in Hong Kong.

The Role
Reporting to the Global Head, Family Office, you will be responsible to contribute to your team’s overall key performance indicators (“KPIs”) and objectives. You will work closely with other Family Office Team members in Hong Kong, in the Mainland and overseas and collaborate with and leverage other sector teams at InvestHK Headquarters, as well as our global network in 33 cities around the world.

You will need to demonstrate:
(a) Powerful thought leadership surrounding market trends and themes which are of interest to FOs and the ability to develop briefs and insights for our target audience;
(b) Solid knowledge and experience in formulating global integrated marketing and PR campaign strategy and executing promotion campaigns in the Mainland and overseas;
(c) Strong business acumen, marketing and PR skills with demonstrable knowledge and passion in helping develop the FO industry;
(d) Proven track record in forging, developing and managing strong collaboration with key stakeholders;
(e) Excellent ability to translate business priorities of FamilyOfficeHK into the global investment promotion, PR and marketing programmes that appeal to our target audience;
(f) An excellent command of English and Chinese and proven ability to work effectively in a cross-cultural environment; and
(g) Knowledge of Hong Kong’s business environment and the FO ecosystem.

Duties
(a) To develop and produce thought leadership content, briefs, insights, marketing, PR and media materials on policy measures, offerings and investment opportunities for FOs and other communication materials for FamilyOfficeHK;
(b) To formulate and implement a global integrated promotion, marketing and PR campaign strategy and plan to convey our sales messages to the audience in targeted markets in the Mainland and overseas;
(c) To identify, build and deepen relationship with relevant stakeholders;
(d) To identify, oversee and work with external agencies, including marketing and PR agencies, production houses and vendors to deliver effective global campaigns;
(e) To manage the content and updates of the FamilyOfficeHK website and to support the website revamp project to enrich the content of the website and enhance navigation for better user experience to enhance its relevance and to boost its visibility to our target audience;
(f) To help develop, facilitate and manage the content and communications in the FamilyOfficeHK community platform to maximise synergy and engagement with key stakeholders online;
(g) To support the team on media interviews, press materials, news monitoring and on written materials to key stakeholders; and
(h) To perform related administrative tasks and other ad hoc duties as requested.