InvestHK is looking for a passionate, high-calibre, result-oriented marketing and public relations (PR) professional to join the Global Family Office Team in Hong Kong as Senior Vice President (Thought Leadership, Marketing and Public Relations) Family Office. In this exciting new role, you will need to deploy your superb thought leadership, communications, marketing and PR skills to make an impact in promoting Hong Kong as a preferred destination of choice for family offices (“FOs”) from around the world. If you are driven to help make Hong Kong a leading global hub for FOs, a key policy in the Chief Executive’s 2022 Policy Address, this role represents a unique opportunity to promote the Hong Kong story to help attract FOs from overseas and the Mainland to set up and expand their presence in Hong Kong.

The Role Reporting to the Global Head, Family Office, you will be responsible to contribute to your team’s overall key performance indicators (“KPIs”) and objectives. You will work closely with other Family Office Team members in Hong Kong, in the Mainland and overseas and collaborate with and leverage other sector teams at InvestHK Headquarters, as well as our global network in 33 cities around the world.

You will need to demonstrate:

• (a)Powerful thought leadership surrounding market trends and themes which are of interest to FOs and the ability to develop briefs and insights for our target audience;
• (b)Solid knowledge and experience in formulating global integrated marketing and PR campaign strategy and executing promotion campaigns in the Mainland and overseas;
• (c)Strong business acumen, marketing and PR skills with demonstrable knowledge and passion in helping develop the FO industry;
• (d)Proven track record in forging, developing and managing strong collaboration with key stakeholders;
• (e)Excellent ability to translate business priorities of FamilyOfficeHK into the global investment promotion, PR and marketing programmes that appeal to our target audience;
• (f)An excellent command of English and Chinese and proven ability to work effectively in a cross-cultural environment; and
• (g)Knowledge of Hong Kong’s business environment and the FO ecosystem.

Duties

• (a)To develop and produce thought leadership content, briefs, insights, marketing, PR and media materials on policy measures, offerings and investment opportunities for FOs and other communication materials for FamilyOfficeHK;
• (b)To formulate and implement a global integrated promotion, marketing and PR campaign strategy and plan to convey our sales messages to the audience in targeted markets in the Mainland and overseas;
• (c)To identify, build and deepen relationship with relevant stakeholders;
• (d)To identify, oversee and work with external agencies, including marketing and PR agencies, production houses and vendors to deliver effective global campaigns;
• (e)To manage the content and updates of the FamilyOfficeHK website and to support the website revamp project to enrich the content of the website and enhance navigation for better user experience to enhance its relevance and to boost its visibility to our target audience;
• (f)To help develop, facilitate and manage the content and communications in the FamilyOfficeHK community platform to maximise synergy and engagement with key stakeholders online;
• (g)To support the team on media interviews, press materials, news monitoring and on written materials to key stakeholders; and
• (h)To perform related administrative tasks and other ad hoc duties as requested.

• (a)A Bachelor's degree from a Hong Kong university, or equivalent; a post-graduate degree holder in communications, marketing, PR-related disciplines or holder of professional qualifications would have an advantage;
• (b)Minimum six years of relevant full-time work experience gained in investment promotion, communications, marketing or public relations. Previous experience and project management in the financial services industries would be an advantage;
• (c)Knowledge and experience of working with agencies and contractors on marketing/PR campaign development and execution; and
• (d)An excellent command of both written and spoken Chinese (Cantonese and Putonghua) and English.