The main duties of the successful candidate will be:

• (1)to draw up strategies and plans for branding the museums, the Hong Kong Film Archive and the Art Promotion Office (hereafter referred as the “museums”) under the Leisure and Cultural Services Department, and to monitor the implementation of these plans;
• (2)to review the current marketing strategies of the museums, and to introduce contemporary approaches, including the use of technology, in marketing and publicity campaigns for developing the audience base and improving the utilization of venue facilities;
• (3)to plan and co-ordinate publicity campaigns for the museums and the activities therein as well as the art promotion programmes;
• (4)to conduct visitor and public opinion surveys and researches, and to propose service improvement measures in the light of the findings;
• (5)to develop ideas and plans for enhancing the image and appeal of the museum cafeterias and bookshops ;
• (6)to initiate measures for establishing networks and enhancing partnership with various sectors for achieving organizational goals;
• (7)to lead subordinates in the execution of the above duties; and
• (8)to perform any other duties as assigned by the supervisors.

Candidates must:

• (a)hold a bachelor’s degree from a Hong Kong university, or equivalent;
• (b)have attained Level 2 or above in Chinese Language and English Language in the Hong Kong Certificate of Education Examination (HKCEE), or equivalent (see Note);
• (c)be proficient in English, Cantonese and Putonghua;
• (d)have over ten years of working experience in marketing or brand engineering, with seven years of which in managerial positions;
• (e)have working experience in business development, familiar with the operation of large enterprises and corporations, as well as advertising agencies;
• (f)be innovative, enterprising and good at negotiation skills; and
• (g)possess leadership skills.