受聘人的主要職責如下 - (1) 制定策略及計劃，以建立康樂及文化事務署轄下的博物館、香港電影資料館及藝術推廣辦事處的品牌形象，並督導執行有關計劃； (2) 研究市場發展趨勢，並檢討博物館現行的市場策略，引進現代市場推廣及宣傳手法，包括運用科技，以擴大觀眾群及提升場地設施使用率； (3) 策劃並統籌博物館、香港電影資料館及藝術推廣項目的大型宣傳活動； (4) 進行觀眾意見調查及研究，並根據所得結果建議相應措施以改善服務； (5) 制訂具創意的發展計劃，以強化博物館餐廳及書店的品牌形象，增加吸引力； (6) 推行新措施，與不同界別建立網絡，加強夥伴合作關係，以達至部門目標； (7) 領導下屬落實執行以上工作；及 (8) 執行其他由上級委派的工作。 （註：獲取錄者或須不定時、在周末及/或假日工作。）

The main duties of the successful candidate will be: (1) to draw up strategies and plans for branding the museums, the Hong Kong Film Archive and the Art Promotion Office (hereafter referred as the “museums”) under the Leisure and Cultural Services Department, and to monitor the implementation of these plans; (2) to review the current marketing strategies of the museums, and to introduce contemporary approaches, including the use of technology, in marketing and publicity campaigns for developing the audience base and improving the utilization of venue facilities; (3) to plan and co-ordinate publicity campaigns for the museums and the activities therein as well as the art promotion programmes; (4) to conduct visitor and public opinion surveys and researches, and to propose service improvement measures in the light of the findings; (5) to develop ideas and plans for enhancing the image and appeal of the museum cafeterias and bookshops ; (6) to initiate measures for establishing networks and enhancing partnership with various sectors for achieving organizational goals; (7) to lead subordinates in the execution of the above duties; and (8) to perform any other duties as assigned by the supervisors. (Note: The successful candidate may be required to work irregular hours, on weekends and/or public holidays.)