The Child Development Fund (CDF) was set up in April 2008 to fund projects which promote the long term development of young people aged between 10 and 16 from a disadvantaged background. The aim is to widen these young people’s horizons, enhance their exposure, help them develop a savings habit and plan for the future, so as to assist them in overcoming inter-generational poverty. Nearly 7 000 young people from low-income families have already benefited from the CDF. More details of CDF are available at www.cdf.gov.hk.

The Labour and Welfare Bureau is recruiting a Deputy Public Relations Director (Child Development Fund) who will report to a Directorate Pay Scale Point 2 (D2) officer. Main duties of the Deputy Public Relations Director (Child Development Fund) are:

• (a)to devise a public relations, reaching out and publicity strategy and plan to solicit the community’s support for Child Development Fund (CDF) and enrich CDF participants’ exposure and life experience;
• (b)to seek and develop partnership with a wide range of stakeholders, including the business sector, professional bodies, non-governmental organisations, public bodies, Government Departments, charitable organisations, arts and cultural groups, schools, etc, and to initiate and work out with them new value-added activities/events for CDF participants to help broaden their horizon, enrich their social experience and build up their self-confidence;
• (c)to promote CDF via the printed, electronic and new media and other means so as to cultivate the community’s support in recruiting mentors and providing matching donation to CDF participants;
• (d)to plan, steer and monitor the execution of various public relations and publicity events, including an annual large-scaled ceremony; and
• (e)to carry out any other duties as and when required.

Candidates should:

• (a)have a Hong Kong bachelor degree, or equivalent, preferably in the fields of social science, arts and humanities, communication, public relations, journalism or marketing;
• (b)have at least 15 years’ post-degree full-time working experience in public affairs, corporate communication, public relations, promotions or event management [See Note (1)];
• (c)have strong leadership skills and analytical ability; and be experienced and proficient in strategic planning;
• (d)have excellent interpersonal and communication skills and be able to communicate effectively (both written and spoken) with internal and external stakeholders at a senior level;
• (e)have excellent writing proficiency in English and Chinese, be fluent in spoken English and Cantonese, with Level 3 or above in English Language and Chinese Language in the Hong Kong Diploma of Secondary Education Examination or in the Hong Kong Certificate of Education Examination (HKCEE), or equivalent [See Note (2)]; and
• (f)be proficient in computer software applications including MS Word, PowerPoint and Excel.