(a) 制定並推行一個全面品牌、並執行市場推廣及傳訊策略，以宣傳香港作為金融科技行業的理想樞紐； (b) 建立及管理有關金融科技行業的專門網站及流動應用程式； (c) 按照本署金融科技團隊所提出有關的市場資訊，編製宣傳品及刊物； (d) 為本署主辦、支持及贊助的金融科技相關活動，提供推廣支援； (e) 編製公關及媒體文稿，與本地及海外媒體接觸，爭取宣揚香港作為金融科技業理想選址的正面報導，並為金融科技業界客戶爭取媒體曝光率； (f) 策劃並推行媒體活動，例如與金融科技相關的記者會、媒體簡介會及媒體訪問；以及 (g) 針對來自不同地區的金融科技公司及企業家，執行相關的社交媒體策略。

(a) To develop and execute an integrated branding, marketing and communications strategy to promote Hong Kong as an ideal hub for Fintech; (b) To develop and maintain a dedicated website and mobile application on Fintech; (c) To develop marketing collaterals and publications to support the Fintech’s team initiatives; (d) To provide marketing support to Fintech-related events organised, supported and sponsored by the department; (e) To prepare PR and media materials and to reach out to local and overseas media to maximise positive coverage of Hong Kong as a business location for Fintech and to generate media exposure for clients; (f) To plan and manage media events such as press conferences, media briefings and media interviews in relation to Fintech; and (g) To develop and implement a social media strategy targeting Fintech companies and entrepreneurs in different geographical locations.