- (a)制定並推行一個全面品牌、並執行市場推廣及傳訊策略，以宣傳香港作為金融科技行業的理想樞紐；
- (b)建立及管理有關金融科技行業的專門網站及流動應用程式；
- (c)按照本署金融科技團隊所提出有關的市場資訊，編製宣傳品及刊物；
- (d)為本署主辦、支持及贊助的金融科技相關活動，提供推廣支援；
- (e)編製公關及媒體文稿，與本地及海外媒體接觸，爭取宣揚香港作為金融科技業理想選址的正面報導，並為金融科技業界客戶爭取媒體曝光率；
- (f)策劃並推行媒體活動，例如與金融科技相關的記者會、媒體簡介會及媒體訪問；以及
- (g)針對來自不同地區的金融科技公司及企業家，執行相關的社交媒體策略。
投資推廣署
市場推廣及公共關係經理 (金融科技) (職位編號: ISO/02/2016)
Manager, Marketing & PR (Fintech)(Ref: ISO/02/2016)
月薪51,805港元
職責
- (a)To develop and execute an integrated branding, marketing and communications strategy to promote Hong Kong as an ideal hub for Fintech;
- (b)To develop and maintain a dedicated website and mobile application on Fintech;
- (c)To develop marketing collaterals and publications to support the Fintech’s team initiatives;
- (d)To provide marketing support to Fintech-related events organised, supported and sponsored by the department;
- (e)To prepare PR and media materials and to reach out to local and overseas media to maximise positive coverage of Hong Kong as a business location for Fintech and to generate media exposure for clients;
- (f)To plan and manage media events such as press conferences, media briefings and media interviews in relation to Fintech; and
- (g)To develop and implement a social media strategy targeting Fintech companies and entrepreneurs in different geographical locations.
入職條件
- (a)持有香港學士學位或同等學歷，主修市場營銷、新聞、傳訊或有關科目者。如有更高學歷者更佳；
- (b)具備最少五年與以下工作有關的全職經驗：品牌管理、市場營銷、公共關係、媒體或傳訊；
- (c)對金融科技及創業生態系統具有豐富知識，具備在金融科技或有關行業的工作經驗，具有投資推廣或經濟發展的相關工作背景會有優勢；
- (d)中英文書寫能力優良，操流利粵語及英語。（非精通中文的人士亦可申請，但在最後遴選時如申請人所有條件相同，通曉中英文的申請人會獲優先考慮。）能說流利普通話，並懂其他語言者會有優勢。
- (a)A Hong Kong Bachelor's degree or equivalent, preferably in marketing, journalism, communications or related field; a higher degree would be an advantage;
- (b)Minimum five years of relevant full-time work experience gained in branding, marketing, PR, media and communications;
- (c)Knowledge and good understanding of Fintech and startup ecosystems and experience in working with or in the Fintech community, investment promotion or economic development would be an advantage; and
- (d)Have a strong command of written and spoken English, written Chinese and spoken Cantonese. (Those who are not proficient in the Chinese language may also apply, but, all other factors being equal in the final selection, preference will be given to the bilingual candidate.) Proficiency in Putonghua and knowledge of other languages would be an advantage.
一分鐘，足以摧毀你對英文的自信！
