(a) To develop and execute an integrated branding, marketing and communications strategy to promote Hong Kong as an ideal hub for Fintech; (b) To develop and maintain a dedicated website and mobile application on Fintech; (c) To develop marketing collaterals and publications to support the Fintech’s team initiatives; (d) To provide marketing support to Fintech-related events organised, supported and sponsored by the department; (e) To prepare PR and media materials and to reach out to local and overseas media to maximise positive coverage of Hong Kong as a business location for Fintech and to generate media exposure for clients; (f) To plan and manage media events such as press conferences, media briefings and media interviews in relation to Fintech; and (g) To develop and implement a social media strategy targeting Fintech companies and entrepreneurs in different geographical locations.

(a) A Hong Kong Bachelor's degree or equivalent, preferably in marketing, journalism, communications or related field; a higher degree would be an advantage; (b) Minimum five years of relevant full-time work experience gained in branding, marketing, PR, media and communications; (c) Knowledge and good understanding of Fintech and startup ecosystems and experience in working with or in the Fintech community, investment promotion or economic development would be an advantage; and (d) Have a strong command of written and spoken English, written Chinese and spoken Cantonese. (Those who are not proficient in the Chinese language may also apply, but, all other factors being equal in the final selection, preference will be given to the bilingual candidate.) Proficiency in Putonghua and knowledge of other languages would be an advantage.