Invest Hong Kong (InvestHK) is the department of the HKSAR Government tasked to attract and retain foreign direct investment in Hong Kong. Since 2020, InvestHK has also been tasked to actively promote and attract high-quality talent from all over the world. We are looking for confident, high-calibre and self-motivated individuals to join our Talent Attraction Team.

You will play a significant role in developing and executing our global talent attraction initiatives and marketing campaigns, with a view to enhancing the impact of our overall marketing strategy. You should be capable of working independently, with outstanding Chinese and English writing skills and good knowledge of digital marketing and talent attraction. For the successful candidate, the job presents an excellent career development opportunity to work and expand network with local and global clients as well as stakeholders.

Duties

• (i)To develop and execute an overall marketing strategy for the global talent attraction initiative;
• (ii)To produce engaging marketing content, stories and videos that can be re-purposed for different platforms to promote Hong Kong’s latest opportunities available for global talent;
• (iii)To oversee and work with external agencies and vendors to create impactful and relevant marketing collaterals including online, offline and videos;
• (iv)To manage content and design of the global talent attraction website and make use of Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) to boost visibility;
• (v)To manage the daily maintenance of various digital marketing and social media platforms to grow audience and increase engagement across all platforms;
• (vi)To organise events to promote the development opportunities for global talent and to attract them to live and work in Hong Kong;
• (vii)To coordinate special marketing communications or theme-based projects with other bureaux / departments and stakeholders;
• (viii)To maintain proper records via various means including Customer Relationship Management System, emails and file record; and
• (ix)To perform related administrative tasks and other duties as required.

• (a)A Bachelor degree from a Hong Kong university, or equivalent, preferably in journalism, marketing, languages, communications or related field;
• (b)Minimum five years of full-time work experience gained in advertising, marketing, communications or similar field;
• (c)Excellent English and Chinese, both copywriting and verbal communication skills, meeting the language proficiency requirements of “Level 2” results in the two language papers (Use of Chinese and Use of English) in the Common Recruitment Examination (CRE) or equivalent (see Notes
• (a)to (c));
• (d)Fluency in Putonghua is a must and knowledge of other language
• (s)would be an advantage;
• (e)Familiarity of implementing effective content strategies across all marketing channels including social media and digital; and
• (f)Knowledge of and good understanding of Hong Kong’s business environment, knowledge of and experience in investment promotion or economic development would be an advantage.