歡迎加入投資推廣署吸引人才團隊

投資推廣署是香港特別行政區政府轄下的部門，致力吸引外來直接投資來港，並協助投資者持續留港發展。自2020年起，本署亦負責積極推廣並吸引全球頂尖人才來港發展。投資推廣署現正物色及充滿自信和熱誠的優秀人才，加入我們的吸引人才團隊。

受聘者將於吸引人才的推廣工作擔當重要角色，主要負責策劃及執行吸引全球人才相關活動和推廣計劃，讓整體吸引人才推廣策略更具影響力。申請人應具備獨立處事能力、出色的中英文寫作能力，並對數碼宣傳及吸引人才有豐富認識。受聘者可透過與本地和全球客戶以及持分者合作，拓展個人網絡，將有利其事業發展。

職責
(i) 負責策劃及執行吸引全球人才倡議的整體宣傳策略；
(ii) 製作具吸引力並適用於不同平台的推廣內容、故事及短片，從而宣傳香港為全球人才提供的最新機會；
(iii) 監督與外部機構和供應商的合作，以製作具影響力的線上、線下及短片等相關宣傳資料；
(iv) 管理吸引全球人才網站的內容和設計，並利用搜索引擎優化 (Search Engine Optimisation) 和搜索引擎營銷 (Search Engine Marketing) 提高其知名度；
(v) 管理本署各類數碼推廣及社交媒體的日常運作，以提高本署在各社交媒體平台上的接觸群及活躍度；
(vi) 舉辦活動宣傳香港為全球人才提供的發展機會，以吸引他們來港定居及工作；
(vii) 與其他政府部門及持份者就特別推廣或合作項目進行協商；
(viii) 透過客戶關係管理系統、電子郵件和文件檔案妥善保存紀錄；以及
(ix) 履行相關行政及其他指定的職務。

Invest Hong Kong (InvestHK) is the department of the HKSAR Government tasked to attract and retain foreign direct investment in Hong Kong. Since 2020, InvestHK has also been tasked to actively promote and attract high-quality talent from all over the world. We are looking for confident, high-calibre and self-motivated individuals to join our Talent Attraction Team.

You will play a significant role in developing and executing our global talent attraction initiatives and marketing campaigns, with a view to enhancing the impact of our overall marketing strategy. You should be capable of working independently, with outstanding Chinese and English writing skills and good knowledge of digital marketing and talent attraction. For the successful candidate, the job presents an excellent career development opportunity to work and expand network with local and global clients as well as stakeholders.

Duties
(i) To develop and execute an overall marketing strategy for the global talent attraction initiative;
(ii) To produce engaging marketing content, stories and videos that can be re-purposed for different platforms to promote Hong Kong’s latest opportunities available for global talent;
(iii) To oversee and work with external agencies and vendors to create impactful and relevant marketing collaterals including online, offline and videos;
(iv) To manage content and design of the global talent attraction website and make use of Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) to boost visibility;
(v) To manage the daily maintenance of various digital marketing and social media platforms to grow audience and increase engagement across all platforms;
(vi) To organise events to promote the development opportunities for global talent and to attract them to live and work in Hong Kong;
(vii) To coordinate special marketing communications or theme-based projects with other bureaux / departments and stakeholders;
(viii) To maintain proper records via various means including Customer Relationship Management System, emails and file record; and
(ix) To perform related administrative tasks and other duties as required.