- (1)就傳媒關係提供專業意見，並就部門推行的項目制訂公共關係策略；
- (2)與傳媒建立及保持良好關係，推動傳媒參與以保持及提升部門的企業形象，並就傳媒聯絡事宜提供支援；
- (3)) 就市民對部門服務提出的意見進行檢討，並負責有關剪報及監督社交媒體資訊的工作；
- (4)就新興社交平台和數碼說故事的趨勢，制訂新的數碼市場推廣策略，並利用多媒體工具(例如：Facebook/Instagram)增加部門的曝光率，以及就活動成效作出分析；
- (5)就部門各類宣傳及推廣的活動和刊物，包括展覽、學校講座和參觀活動、郵訊及部門年報等提供支援；
- (6)負責宣傳物品的製作事宜；
- (7)處理市民投訴和查詢；以及
- (8)執行上級指派的其他職責。
職責
- (1)To provide professional advice on media relations and formulate PR strategy for implementation of various projects in the Department;
- (2)To cultivate and maintain media relationship, drive opportunities for media engagements to strengthen and maintain strong corporate profile; and to provide support in liaison with media;
- (3)To review public opinion on the Department’s services, and administer the newspaper clipping and social media monitoring;
- (4)To develop new digital marketing strategies in response to emerging social platforms and digital storytelling trends, leveraging multimedia tools such as Facebook/Instagram, and report on campaign analytics;
- (5)To provide support to departmental publicity and promotional events such as exhibitions, school talks and visits, staff newsletter and departmental annual report, etc.;
- (6)To administer the production of publicity materials;
- (7)To handle public complaint and enquiry; and
- (8)To undertake other duties and responsibilities as assigned by senior officers.
入職條件
- (1)持有本港大學頒授認可的傳播／市場學／公共關係／新聞學／工商管理或其他相關學科學士學位，或具備同等學歷；
- (2)取得上述學歷資格後，累積不少於五年任職公共關係、傳媒管理、企業傳訊或市場傳訊的工作經驗；具備數碼市場營銷的相關工作經驗者尤佳；
- (3)在香港中學文憑考試或香港中學會考中國語文科和英國語文科（2007年以前為「課程乙」）取得第3等級（2007年以前為「C級」）或以上成績，或同等成績；
- (4)具備良好的會話和書寫溝通能力，並熟悉電腦操作；熟悉媒體編輯軟件如Photoshop、Illustration 及錄像編輯技巧者尤佳；
- (5)具備良好的人際關係、組織能力和項目管理技巧；以及
- (6)心思周密，積極主動，能同時處理多項工作，獨立處事及樂意投入團隊工作。
- (1)A recognised Bachelor’s degree from a Hong Kong university or equivalent in Communications/Marketing/Public Relations /Journalism/ Business Administration or other related disciplines;
- (2)A minimum of 5 years’ post-qualification working experience in public relations, media management, corporate communications or marketing communications; relevant working experience in digital marketing is an advantage;
- (3)Level 3 (Grade C before 2007) or above in both Chinese Language and English Language (Syllabus B before 2007) in the Hong Kong Diploma of Secondary Education Examination (HKDSEE) or the Hong Kong Certificate of Education Examination (HKCEE), or equivalent;
- (4)Good verbal and written communication skills and proficiency in computer usage; knowledge of media editing software, such as Photoshop, Illustrator and video editing skills, is an advantage;
- (5)Strong interpersonal, organising, and project management skills; and
- (6)Attention to details, multi-tasking and self-initiative. Able to work independently and demonstrate the qualities of a committed team player.
入職條件(註)
2007年前的香港中學會考中國語文科和英國語文科(課程乙) C級及E級成績，在行政上會分別被視為等同2007年或之後香港中學會考中國語文科和英國語文科第3級和第2級成績。
一分鐘，足以摧毀你對英文的自信！
