職責
(1) 就傳媒關係提供專業意見，並就部門推行的項目制訂公共關係策略；
(2) 與傳媒建立及保持良好關係，推動傳媒參與以保持及提升部門的企業形象，並就傳媒聯絡事宜提供支援；
(3)) 就市民對部門服務提出的意見進行檢討，並負責有關剪報及監督社交媒體資訊的工作；
(4) 就新興社交平台和數碼說故事的趨勢，制訂新的數碼市場推廣策略，並利用多媒體工具(例如：Facebook/Instagram)增加部門的曝光率，以及就活動成效作出分析；
(5) 就部門各類宣傳及推廣的活動和刊物，包括展覽、學校講座和參觀活動、郵訊及部門年報等提供支援；
(6) 負責宣傳物品的製作事宜；
(7) 處理市民投訴和查詢；以及
(8) 執行上級指派的其他職責。
(2) 與傳媒建立及保持良好關係，推動傳媒參與以保持及提升部門的企業形象，並就傳媒聯絡事宜提供支援；
(3)) 就市民對部門服務提出的意見進行檢討，並負責有關剪報及監督社交媒體資訊的工作；
(4) 就新興社交平台和數碼說故事的趨勢，制訂新的數碼市場推廣策略，並利用多媒體工具(例如：Facebook/Instagram)增加部門的曝光率，以及就活動成效作出分析；
(5) 就部門各類宣傳及推廣的活動和刊物，包括展覽、學校講座和參觀活動、郵訊及部門年報等提供支援；
(6) 負責宣傳物品的製作事宜；
(7) 處理市民投訴和查詢；以及
(8) 執行上級指派的其他職責。
(1) To provide professional advice on media relations and formulate PR strategy for implementation of various projects in the Department;
(2) To cultivate and maintain media relationship, drive opportunities for media engagements to strengthen and maintain strong corporate profile; and to provide support in liaison with media;
(3) To review public opinion on the Department’s services, and administer the newspaper clipping and social media monitoring;
(4) To develop new digital marketing strategies in response to emerging social platforms and digital storytelling trends, leveraging multimedia tools such as Facebook/Instagram, and report on campaign analytics;
(5) To provide support to departmental publicity and promotional events such as exhibitions, school talks and visits, staff newsletter and departmental annual report, etc.;
(6) To administer the production of publicity materials;
(7) To handle public complaint and enquiry; and
(8) To undertake other duties and responsibilities as assigned by senior officers.
(2) To cultivate and maintain media relationship, drive opportunities for media engagements to strengthen and maintain strong corporate profile; and to provide support in liaison with media;
(3) To review public opinion on the Department’s services, and administer the newspaper clipping and social media monitoring;
(4) To develop new digital marketing strategies in response to emerging social platforms and digital storytelling trends, leveraging multimedia tools such as Facebook/Instagram, and report on campaign analytics;
(5) To provide support to departmental publicity and promotional events such as exhibitions, school talks and visits, staff newsletter and departmental annual report, etc.;
(6) To administer the production of publicity materials;
(7) To handle public complaint and enquiry; and
(8) To undertake other duties and responsibilities as assigned by senior officers.
入職條件
(1) 持有本港大學頒授認可的傳播／市場學／公共關係／新聞學／工商管理或其他相關學科學士學位，或具備同等學歷；
(2) 取得上述學歷資格後，累積不少於五年任職公共關係、傳媒管理、企業傳訊或市場傳訊的工作經驗；具備數碼市場營銷的相關工作經驗者尤佳；
(3) 在香港中學文憑考試或香港中學會考中國語文科和英國語文科（2007年以前為「課程乙」）取得第3等級（2007年以前為「C級」）或以上成績，或同等成績；
(4) 具備良好的會話和書寫溝通能力，並熟悉電腦操作；熟悉媒體編輯軟件如Photoshop、Illustration 及錄像編輯技巧者尤佳；
(5) 具備良好的人際關係、組織能力和項目管理技巧；以及
(6) 心思周密，積極主動，能同時處理多項工作，獨立處事及樂意投入團隊工作。
(2) 取得上述學歷資格後，累積不少於五年任職公共關係、傳媒管理、企業傳訊或市場傳訊的工作經驗；具備數碼市場營銷的相關工作經驗者尤佳；
(3) 在香港中學文憑考試或香港中學會考中國語文科和英國語文科（2007年以前為「課程乙」）取得第3等級（2007年以前為「C級」）或以上成績，或同等成績；
(4) 具備良好的會話和書寫溝通能力，並熟悉電腦操作；熟悉媒體編輯軟件如Photoshop、Illustration 及錄像編輯技巧者尤佳；
(5) 具備良好的人際關係、組織能力和項目管理技巧；以及
(6) 心思周密，積極主動，能同時處理多項工作，獨立處事及樂意投入團隊工作。
(1) A recognised Bachelor’s degree from a Hong Kong university or equivalent in Communications/Marketing/Public Relations /Journalism/ Business Administration or other related disciplines;
(2) A minimum of 5 years’ post-qualification working experience in public relations, media management, corporate communications or marketing communications; relevant working experience in digital marketing is an advantage;
(3) Level 3 (Grade C before 2007) or above in both Chinese Language and English Language (Syllabus B before 2007) in the Hong Kong Diploma of Secondary Education Examination (HKDSEE) or the Hong Kong Certificate of Education Examination (HKCEE), or equivalent;
(4) Good verbal and written communication skills and proficiency in computer usage; knowledge of media editing software, such as Photoshop, Illustrator and video editing skills, is an advantage;
(5) Strong interpersonal, organising, and project management skills; and
(6) Attention to details, multi-tasking and self-initiative. Able to work independently and demonstrate the qualities of a committed team player.
(2) A minimum of 5 years’ post-qualification working experience in public relations, media management, corporate communications or marketing communications; relevant working experience in digital marketing is an advantage;
(3) Level 3 (Grade C before 2007) or above in both Chinese Language and English Language (Syllabus B before 2007) in the Hong Kong Diploma of Secondary Education Examination (HKDSEE) or the Hong Kong Certificate of Education Examination (HKCEE), or equivalent;
(4) Good verbal and written communication skills and proficiency in computer usage; knowledge of media editing software, such as Photoshop, Illustrator and video editing skills, is an advantage;
(5) Strong interpersonal, organising, and project management skills; and
(6) Attention to details, multi-tasking and self-initiative. Able to work independently and demonstrate the qualities of a committed team player.
入職條件(註)
2007年前的香港中學會考中國語文科和英國語文科(課程乙) C級及E級成績，在行政上會分別被視為等同2007年或之後香港中學會考中國語文科和英國語文科第3級和第2級成績。
