• (a)to assist in coordinating market leads intelligence, social media data and other useful sources to analyse clusters of target talents and consider appropriate outreaching strategies and modes;
• (b)to prepare and carry out mass publicity plans, promotional messages, sectoral/skill-based pitching materials, and information on government support to specific businesses, in both conventional and online approaches, to proactively reach out to target talents;
• (c)to prepare the promotional content at HKTE’s online platform and conduct the regular updates;
• (d)to carry out publicity and engagement plans with Hong Kong Economic and Trade Offices in the Mainland and overseas and work out suitable events and projects having regard to the characteristics of talent groups in different markets;
• (e)to liaise with consultants and service providers in delivering approved strategies on publicity, marketing and engagement and carry out contract management in the execution process;
• (f)to handle the administration matters of the Publicity and Marketing Section, including personnel, accommodation, office equipment, records management, accounts and finance, general enquiries and complaints; and
• (g)to perform any other duties as assigned by senior officers.

Candidates must be permanent residents of the Hong Kong Special Administrative Region (HKSAR) at the time of appointment and should have –

• (a)a Bachelor’s degree preferably in journalism, public relations, marketing, advertising or other related discipline from a university in Hong Kong, or equivalent;
• (b)a minimum of seven years’ relevant full-time post-qualifications work experience in corporate communications, media, public relations, marketing, advertising, social media or related fields;
• (c)met the language proficiency requirements of Level 2 in the two language papers [Use of Chinese (UC) and Use of English (UE)] in the Common Recruitment Examination (CRE), or equivalent;

• (d)good interpersonal and communication skills with good command of both written and spoken English and Chinese (Cantonese and Putonghua);
• (e)good understanding of government affairs especially on engaging talents;
• (f)hands-on experience in implementing successful promotion campaigns on advertising platforms of some most popular social media platforms such as WeChat, LinkedIn, etc.; and
• (g)good knowledge and skills in creating and designing social media content, and proficiency in using computer software applications such as Illustrator, Photoshop, After Effects and Premiere Pro.