獲取錄者須負責為香港特別行政區政府的一站式入門網站「香港政府一站通」(www.gov.hk)及其個人化網站(「我的政府一站通」)提供支援。「香港政府一站通」及「我的政府一站通」採用連合／以客為本的方式，提供市民最常搜尋的各種網上政府資訊和服務。 獲取錄者須負責協助執行以下範疇的工作，包括但不限於為「香港政府一站通」及「我的政府一站通」（合稱「網站」）開拓項目和內容，以及制訂品牌和行銷策略。 主要職責包括： 1. 協助管理層制訂、推行和維持網站的聯絡工作、品牌和行銷策略、宣傳和社區計劃； 2. 訂定並監察網站的整體外觀與風格，確保其配合既定概念； 3. 負責網站的日常內容管理，草擬網上通訊和宣傳信息，並為「香港政府一站通」聯合管理小組和參與的決策局／部門提供支援； 4. 向特定對象策動網上／離線推廣活動，並使各局／部門的網上服務及活動發揮最大交叉銷售效益； 5. 與部門內外有關資訊科技和科技的組別／機構、各局／部門和用戶緊密合作，以加強網站的功能，使用戶更加容易瀏覽和使用網站； 6. 蒐集「我的政府一站通」用戶資料和監察其使用習慣，並視乎情況進行蒐集、保存及重新動等工作； 7. 協助管理層制訂和推行客戶研究計劃，以確定和掌握目標用戶的需求與期望；以及 8. 在活動／計劃推行前後進行評核，並跟進所需的改善工作。 在執行上述職責時，獲取錄者須與不同的持份者合作，包括政府決策局和部門、承辦商、非政府機構和私營機構，並須向各類持份者推廣網站。

The successful applicant will be responsible for supporting the GovHK(香港政府一站通)(www.gov.hk), the one-stop portal of the Government of the Hong Kong Special Administrative Region, including the personalised portal MyGovHK(我的政府一站通). GovHK and MyGovHK adopt a joined-up / user-centric approach and provide a comprehensive range of online government information and services most frequently sought by the public. The successful applicant will be responsible for providing support to a few areas of work, including but not limited to, product and content development, as well as branding and marketing strategy for GovHK and MyGovHK (‘the portals’). Main duties include: 1. To assist the management in formulating, delivering and maintaining the communications, branding and marketing strategy, publicity and community programmes for the portals; 2. To identify and monitor the overall look and feel of the portals and ensure that the look and feel is in line with the set concept; 3. To perform day-to-day content management of the portals; to draft e-news and promotional messages, and to provide support to the GovHK Joint Management Team and participating B/Ds; 4. To drive and push online / offline marketing campaigns to the specific target segments and maximize the cross-selling effect of B/Ds’ services and events on the portals; 5. To work closely with internal and external IT and technology counterparts, B/Ds and users to enhance the user experience and functionality of the portals; 6. To capture and monitor the information and behaviour of MyGovHK users and perform acquisition, retention, reactivation, etc. as appropriate; 7. To assist the management in formulating and delivering customer research programmes with a view to identifying and keeping abreast of the needs and expectations of the target users; and 8. To conduct pre- and post- campaign / programme evaluations and follow up on necessary enhancements. In performing the above duties, the successful applicant will have to work with different stakeholders, including government bureaux and departments, contractors, non-governmental organizations as well as the private sector, and promote the portals to diverse groups of stakeholders.