The successful applicant will be responsible for supporting the GovHK(香港政府一站通)(www.gov.hk), the one-stop portal of the Government of the Hong Kong Special Administrative Region, including the personalised portal MyGovHK(我的政府一站通). GovHK and MyGovHK adopt a joined-up / user-centric approach and provide a comprehensive range of online government information and services most frequently sought by the public.

The successful applicant will be responsible for providing support to a few areas of work, including but not limited to, product and content development, as well as branding and marketing strategy for GovHK and MyGovHK (‘the portals’).

Main duties include:

• 1.To assist the management in formulating, delivering and maintaining the communications, branding and marketing strategy, publicity and community programmes for the portals;
• 2.To identify and monitor the overall look and feel of the portals and ensure that the look and feel is in line with the set concept;
• 3.To perform day-to-day content management of the portals; to draft e-news and promotional messages, and to provide support to the GovHK Joint Management Team and participating B/Ds;
• 4.To drive and push online / offline marketing campaigns to the specific target segments and maximize the cross-selling effect of B/Ds’ services and events on the portals;
• 5.To work closely with internal and external IT and technology counterparts, B/Ds and users to enhance the user experience and functionality of the portals;
• 6.To capture and monitor the information and behaviour of MyGovHK users and perform acquisition, retention, reactivation, etc. as appropriate;
• 7.To assist the management in formulating and delivering customer research programmes with a view to identifying and keeping abreast of the needs and expectations of the target users; and
• 8.To conduct pre- and post- campaign / programme evaluations and follow up on necessary enhancements.

In performing the above duties, the successful applicant will have to work with different stakeholders, including government bureaux and departments, contractors, non-governmental organizations as well as the private sector, and promote the portals to diverse groups of stakeholders.

• (a)A bachelor's degree from a Hong Kong university, or equivalent; preferably in Communications, Marketing, Business Administration or a related discipline, and candidates with knowledge in Computing, Information Technology, Project Management will be an advantage;
• (b)Meet the Language proficiency requirements of Level 3 or above in Chinese Language and English Language in the Hong Kong Certificate of Education Examination (HKCEE) or the Hong Kong Diploma of Secondary Education Examination (HKDSEE), or equivalent

• (c)At least 6 years' relevant post-qualification experience in e-marketing and / or web solutions and content for well-established portal or online services of large or leading organization;
• (d)Minimum 1 year of solid experience in managing account-based IT platform;
• (e)Strong team building, analytical and collaboration skills;
• (f)Excellent interpersonal skills; and
• (g)Excellent command of both written and spoken English and Chinese (including Putonghua)