The Child Development Fund (CDF) was set up in April 2008 to fund projects which promote the long term development of young people aged between 10 and 16 from a disadvantaged background. The aim is to widen these young people’s horizons, enhance their exposure, help them develop a savings habit and plan for the future, so as to assist them in overcoming inter-generational poverty. Nearly 7 000 young people from low-income families have already benefited from the CDF. More details of CDF are available at www.cdf.gov.hk.

The Labour and Welfare Bureau is recruiting a Public Relations Manager (Child Development Fund) for the Poverty Team. Main duties of the Public Relations Manager (Child Development Fund) are:

• (a)to assist in contacting and reaching out potential supporters of CDF projects and to conduct related research for seeking partners which might be interested in CDF;
• (b)to liaise and co-ordinate with a wide range of stakeholders, including the business sector, professional bodies, non-governmental organisations, public bodies, Government Departments, charitable organisations, arts and cultural groups, schools, etc, in working out the detailed arrangements of various extra activities/events for CDF participants and to implement them, with the aim of broadening the participants’ horizon and enriching their life experience;
• (c)to provide support to CDF in implementing various public relations and publicity events, including an annual large-scaled ceremony;
• (d)to work out the details of promotion of CDF via the printed, electronic and new media and other means and execute the promotion initiatives, with a view to cultivating the community’s support in recruiting mentors and providing matching donation to CDF participants; and
• (e)to carry out any other duties as and when required.

Candidates should:

• (a)have a Hong Kong bachelor degree, or equivalent, preferably in the fields of social science, arts and humanities, communication, public relations, journalism or marketing;
• (b)have at least 6 years’ post-degree full-time working experience in public affairs, corporate communication, public relations, promotions or event management [See Note (1)];
• (c)have excellent interpersonal and communication skills and be able to communicate effectively (both written and spoken) with internal and external stakeholders, including the business sector, professional bodies, non-governmental organisations, public bodies, Government Departments, charitable organisations, arts and cultural groups, schools, etc;
• (d)have excellent writing proficiency in English and Chinese, be fluent in spoken English and Cantonese, with Level 3 or above in English Language and Chinese Language in the Hong Kong Diploma of Secondary Education Examination or in the Hong Kong Certificate of Education Examination (HKCEE), or equivalent [See Note (2)]; and
• (e)be proficient in computer software applications including MS Word, PowerPoint, Excel and Publisher.