The appointee will lead a small team to develop and implement a marketing and communications strategy to promote Hong Kong as a business location and the services provided by Invest Hong Kong. Main duties of the post include -

• (a)to develop and execute a comprehensive advertising and branding strategy to meet the needs of Invest Hong Kong locally, in Mainland China and overseas;
• (b)to oversee and manage event sponsorship as part of Invest Hong Kong’s brand strategy;
• (c)to develop and update marketing materials, publications, bi-monthly newsletter, etc; and
• (d)to manage the development of the departmental website, social media and digital initiatives, and CRM database.

• (a)Minimum ten years of relevant work experience gained in marketing and communications, branding management, advertising or foreign direct investment promotion;
• (b)A Hong Kong degree or equivalent, preferably in marketing, business communications, journalism or related field; a higher degree would be an advantage;
• (c)Previous experience in line management is desirable;
• (d)Knowledge of and experience in investment promotion or economic development is an advantage; and
• (e)Strong copywriting skills. Fluency in English is a must and proficiency in another language/ Chinese dialect such as Putonghua or Cantonese is preferable.