申請人必須
(a) 持有本港大學學士或以上學位，或同等學歷，尤以新聞、傳播、市場學或計劃管理方面的學位為佳，而持有相關學科之較高程度學位或同等學歷者可獲優先考慮；
(b) 於取得學位後有最少6年全職從事有關宣傳、公共關係、品牌建立及企業公民意識方面的工作經驗，並與非政府機構、地區組織、企業和教育界、傳媒及公眾等各類持份者建立關係和協作的經驗。對社會資本概念充分了解會獲優先考慮[參閱註 (1)]；
(c) 具有良好中英文書寫及會話能力，尤以在香港中學文憑考試或香港中學會考中國語文科和英國語文科考獲第3等級或以上的成績，或同等成績[參閱註(2)]；
(d) 具備良好溝通(包括書寫和會話)、社交及領導技巧，以及良好的分析及統籌能力；
(e) 在進行公開演講、演說、講座／工作坊，以及舉辦大型項目／活動方面具有豐富經驗；
(f) 具備良好應用電腦軟件（包括MS Word (英文及中文版本) 、Excel及Powerpoint）的知識；以及
(g) 具團隊協作能力，能獨立處事而無須加以督導，並有能力同時處理多項工作及可在壓力下有效工作。

Candidate should:
(a) have obtained a Bachelor’s or higher degree from a Hong Kong university, or equivalent, preferably in the fields of journalism, communication, marketing or event management. A higher degree in related discipline is preferred;
(b) have at least 6 years’ post-degree full-time work experience in the areas of promotion and publicity, public relations, branding and corporate citizenship with experience in engaging and collaborating with a wide spectrum of stakeholders including non-governmental organisations, local community organisations, corporates, the education sector, the media and the public. Good knowledge about the social capital (SC) concept would be an advantage [See Note (1)];
(c) be proficient in written and spoken English and Chinese, with Level 3 or above in English Language and Chinese Language in the Hong Kong Diploma of Secondary Education Examination (HKDSEE) or in the Hong Kong Certificate of Education Examination (HKCEE), or equivalent [See Note (2)];
(d) have good communication (both written and spoken), interpersonal and leadership skills, strong analytical and coordinating ability;
(e) be experienced in conducting public speech, presentation, talks/ workshops and organising large-scale events/ activities;
(f) have good knowledge of computer software applications, including MS Word (English and Chinese), Excel and Powerpoint; and
(g) be able to work as a team member, but operate independently without much supervision, and have the capacity for multi-tasking and be able to operate effectively under pressure.