職責
(1) 就傳媒關係提供專業意見，並就部門推行的項目制訂公共關係策略；
(2) 與傳媒建立及保持良好關係，推動傳媒參與以保持及提升部門的企業形象，並就傳媒聯絡事宜提供支援；
(3) 就部門提供的服務檢討市民的意見，並負責有關剪報及監督社交媒體資訊的工作；
(4) 制訂新的數碼市場推廣策略及利用如錄像等多媒體工具以增加部門的曝光率，以配合新興社交平台及數碼市場推廣的趨勢，並就活動成效作出分析；
(5) 就部門舉辦的各類宣傳和推廣活動提供支援，當中包括展覽、學校講座和參觀活動等；
(6) 負責宣傳物品的製作事宜；
(7) 處理市民投訴和查詢；
(8) 定期更新部門網頁及流動應用程式上有關公共關係的資訊內容；以及
(9) 執行上級指派的其他職務和職責。
(2) 與傳媒建立及保持良好關係，推動傳媒參與以保持及提升部門的企業形象，並就傳媒聯絡事宜提供支援；
(3) 就部門提供的服務檢討市民的意見，並負責有關剪報及監督社交媒體資訊的工作；
(4) 制訂新的數碼市場推廣策略及利用如錄像等多媒體工具以增加部門的曝光率，以配合新興社交平台及數碼市場推廣的趨勢，並就活動成效作出分析；
(5) 就部門舉辦的各類宣傳和推廣活動提供支援，當中包括展覽、學校講座和參觀活動等；
(6) 負責宣傳物品的製作事宜；
(7) 處理市民投訴和查詢；
(8) 定期更新部門網頁及流動應用程式上有關公共關係的資訊內容；以及
(9) 執行上級指派的其他職務和職責。
(1) To provide professional advice on media relations and formulate PR strategy for implementation of various projects in the Department;
(2) To cultivate and maintain media relationship, drive opportunities for media engagements to strengthen and maintain strong corporate profile; and to provide support in liaison with media;
(3) To review public opinion on the Department’s services, and administer the newspaper clipping and social media monitoring;
(4) To develop new digital marketing strategies for the Department’s presence in response to emerging social platforms and digital storytelling trends, leveraging multimedia tools such as video, and report on campaign analytics;
(5) To provide support to departmental publicity and promotional events such as exhibitions, school talks and visits, etc.;
(6) To administer the production of publicity materials;
(7) To handle public complaint and enquiry;
(8) To regularly update the public relations contents in the Departmental webpage and mobile app; and
(9) To undertake other duties and responsibilities as assigned by senior officers.
(2) To cultivate and maintain media relationship, drive opportunities for media engagements to strengthen and maintain strong corporate profile; and to provide support in liaison with media;
(3) To review public opinion on the Department’s services, and administer the newspaper clipping and social media monitoring;
(4) To develop new digital marketing strategies for the Department’s presence in response to emerging social platforms and digital storytelling trends, leveraging multimedia tools such as video, and report on campaign analytics;
(5) To provide support to departmental publicity and promotional events such as exhibitions, school talks and visits, etc.;
(6) To administer the production of publicity materials;
(7) To handle public complaint and enquiry;
(8) To regularly update the public relations contents in the Departmental webpage and mobile app; and
(9) To undertake other duties and responsibilities as assigned by senior officers.
入職條件
(1) 持有本港大學頒授認可的傳播／市場學／公共關係／新聞學／工商管理或其他相關學科學士學位，或具備同等學歷；
(2) 取得上述學歷資格後，累積不少於五年任職公共關係、傳媒管理、企業傳訊或市場傳訊的工作經驗；具備數碼市場營銷的相關工作經驗者尤佳；
(3) 在香港中學文憑考試或香港中學會考中國語文科和英國語文科（2007年以前為「課程乙」）取得第3等級（2007年以前為「C級」）或以上成績，或同等成績；
(4) 具備良好的會話和書寫溝通能力，並熟悉電腦操作；熟悉媒體編輯軟件如Photoshop、Illustration 及錄像編輯技巧者尤佳；
(5) 具備良好的人際關係、組織能力和項目管理技巧；以及
(6) 心思周密，積極主動，能同時處理多項工作，獨立處事及樂意投入團隊工作。
(2) 取得上述學歷資格後，累積不少於五年任職公共關係、傳媒管理、企業傳訊或市場傳訊的工作經驗；具備數碼市場營銷的相關工作經驗者尤佳；
(3) 在香港中學文憑考試或香港中學會考中國語文科和英國語文科（2007年以前為「課程乙」）取得第3等級（2007年以前為「C級」）或以上成績，或同等成績；
(4) 具備良好的會話和書寫溝通能力，並熟悉電腦操作；熟悉媒體編輯軟件如Photoshop、Illustration 及錄像編輯技巧者尤佳；
(5) 具備良好的人際關係、組織能力和項目管理技巧；以及
(6) 心思周密，積極主動，能同時處理多項工作，獨立處事及樂意投入團隊工作。
(1) A recognised Bachelor’s degree from a Hong Kong university or equivalent in Communications/Marketing/Public Relations /Journalism/ Business Administration or other related disciplines;
(2) A minimum of 5 years’ post-qualification working experience in public relations, media management, corporate communications or marketing communications; relevant working experience in digital marketing is an advantage;
(3) Level 3 (Grade C before 2007) or above in both Chinese Language and English Language (Syllabus B before 2007) in the Hong Kong Diploma of Secondary Education Examination (HKDSE) or the Hong Kong Certificate of Education Examination (HKCEE), or equivalent;
(4) Good verbal and written communication skills and proficiency in computer usage; knowledge of media editing software such as Photoshop, Illustrator and video editing skills is an advantage;
(5) Strong interpersonal, organizing, and project management skills; and
(6) Attention to details, multi-tasking and self-initiative. Able to work independently and demonstrate the qualities of a committed team player.
(2) A minimum of 5 years’ post-qualification working experience in public relations, media management, corporate communications or marketing communications; relevant working experience in digital marketing is an advantage;
(3) Level 3 (Grade C before 2007) or above in both Chinese Language and English Language (Syllabus B before 2007) in the Hong Kong Diploma of Secondary Education Examination (HKDSE) or the Hong Kong Certificate of Education Examination (HKCEE), or equivalent;
(4) Good verbal and written communication skills and proficiency in computer usage; knowledge of media editing software such as Photoshop, Illustrator and video editing skills is an advantage;
(5) Strong interpersonal, organizing, and project management skills; and
(6) Attention to details, multi-tasking and self-initiative. Able to work independently and demonstrate the qualities of a committed team player.
入職條件(註)
2007年前的香港中學會考中國語文科和英國語文科(課程乙) C級及E級成績，在行政上會分別被視為等同2007年或之後香港中學會考中國語文科和英國語文科第3級和第2級成績。
