(a) To assist in formulating, delivering, implementing and maintaining the branding, communications and marketing strategy and publicity programmes for the Government’s information technology (IT) initiatives such as the Smart City Blueprint for Hong Kong, Wi-Fi.HK Connected City Programme and GovHK (the one-stop portal of the Government of the Hong Kong Special Administrative Region);

(b) To drive and oversee various online and offline marketing campaigns and activities; and to manage the production of marketing communications materials including advertising materials, content on various media channels and to manage contractors in delivery of marketing, public relations, event management services, etc.;

(c) To be in charge of the overall layout of the GovHK portal and regular series of advertisement to promote the services under the portal; and to support the ongoing management, development and enhancement of the portal including the introduction of new online services and functions;

(d) To supervise day-to-day content management of the portal; to participate in data analysis and assist in user experience enhancement and to draft e-news and promotional messages;

(e) To liaise, work closely and facilitate collaboration with stakeholders such as government bureaux and departments, internal and external IT and technology counterparts, participating organisations and potential participating organisations, to update the content, enhance the user experience and functionality of the portal and in promotional activities;

(f) To formulate and deliver customer research programmes with a view to identifying and keeping abreast of the needs and expectations of the target users; and to conduct pre- and post-campaign / programme evaluations and follow up on necessary enhancements; and

(g) To provide support in client advisory, promotion and monitoring of adoption of mobile-friendly web design and next generation e-Government services among government bureaux and departments.

(a) To possess a bachelor’s degree from a university in Hong Kong, or equivalent; preferably in Communications, Marketing, Business Administration or a related discipline, and candidates with knowledge in Computing, Information Technology, Project Management or Data Analytics will be an advantage;

(b) To meet the language proficiency requirements of Level 3 or above in Chinese Language and English Language in the Hong Kong Certificate of Education Examination (HKCEE) or the Hong Kong Diploma of Secondary Education Examination (HKDSEE), or equivalent [Note];

(c) To possess at least six years’ relevant full-time post-qualification experience in e-marketing and / or web solutions and content for well-established portal or online services of large or leading organisation;

(d) To possess strong team building, analytical and collaboration skills;

(e) To possess excellent interpersonal skills; and

(f) To possess excellent command of both written and spoken English and Chinese and to be able to handle general official conversation in Putonghua will be an advantage.

[Note: For appointment purpose, “Grade C” in Chinese Language and English Language (Syllabus B) in the HKCEE before 2007 are accepted administratively as comparable to “Level 3” in Chinese Language and English Language in the 2007 HKCEE and henceforth.]