高級經理（初創企業）– 市場推廣及公共關係負責為初創企業(StartmeupHK)倡議（包括StartmeupHK創業節）制定市場推廣及公共關係策略及執行相關計劃，以達成團隊目標及主要業務指標。

職責
(i) 為StartmeupHK倡議（包括其主打活動StartmeupHK創業節）制定及執行市場推廣及公共關係的綜合策略，以達成團隊目標及主要業務指標；
(ii) 製作吸引、可於不同平台轉用的市場推廣內容及短片，以宣傳香港最近的營商環境及初創生態系統內的機遇；
(iii) 監督外界機構及供應商並與其合作，製作具影響力及相關的市場推廣宣傳品，包括網上、非網上的宣傳品，以及短片；
(iv) 管理StartmeupHK網站的內容及設計，並利用搜尋引擎優化 (SEO) 及搜尋引擎行銷 (SEM) 提高知名度；
(v) 管理各類數碼推廣及社交媒體的日常運作，以提高各社交媒體平台上的接觸群及活躍度；
(vi) 分析各項數據及指標，並進行市場觀察研究，向目標對象推廣StartmeupHK 品牌；
(vii) 擬備有關StartmeupHK的新聞稿及舉辦相關媒體活動；以及
(viii) 執行其他受指派的相關行政職務及其他特別職務。

The Senior Manager, StartmeupHK – Marketing and Public Relations is responsible for developing the marketing and public relations (PR) strategy and executing the plan for the StartmeupHK initiative including the StartmeupHK Festival, and meeting its objectives and key performance indicators (KPIs).

Duties
(i) To develop and execute an overall marketing and PR strategy for the StartmeupHK initiative including its flagship event, the StartmeupHK Festival, to meet its objectives and KPIs;
(ii) To produce engaging marketing content and videos that can be re-purposed for different platforms to promote Hong Kong’s latest business environment and opportunities in the startup ecosystem;
(iii) To oversee and work with external agencies and vendors to create impactful and relevant marketing collaterals including online, offline and videos;
(iv) To manage content and design of StartmeupHK website and make use of Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) to boost visibility;
(v) To manage the daily maintenance of various digital marketing and social media platforms to grow audience and increase engagement across all platforms;
(vi) To analyse data and metrics and to develop insights with the objective to promote StartmeupHK brand to our target audience;
(vii) To prepare press releases and organise media events around StartmeupHK; and
(viii) To perform related administrative tasks and other ad hoc duties as requested.