The Senior Manager, StartmeupHK – Marketing and Public Relations is responsible for developing the marketing and public relations (PR) strategy and executing the plan for the StartmeupHK initiative including the StartmeupHK Festival, and meeting its objectives and key performance indicators (KPIs).

Duties

• (i)To develop and execute an overall marketing and PR strategy for the StartmeupHK initiative including its flagship event, the StartmeupHK Festival, to meet its objectives and KPIs;
• (ii)To produce engaging marketing content and videos that can be re-purposed for different platforms to promote Hong Kong’s latest business environment and opportunities in the startup ecosystem;
• (iii)To oversee and work with external agencies and vendors to create impactful and relevant marketing collaterals including online, offline and videos;
• (iv)To manage content and design of StartmeupHK website and make use of Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) to boost visibility;
• (v)To manage the daily maintenance of various digital marketing and social media platforms to grow audience and increase engagement across all platforms;
• (vi)To analyse data and metrics and to develop insights with the objective to promote StartmeupHK brand to our target audience;
• (vii)To prepare press releases and organise media events around StartmeupHK; and
• (viii)To perform related administrative tasks and other ad hoc duties as requested.

• (a)A Bachelor's degree from a Hong Kong university or equivalent, preferably in journalism, marketing, languages, communications or related field. A higher degree would be an advantage;
• (b)Excellent English and Chinese communication skills (shortlisted candidates will be required to sit a written test prior to selection interviews);
• (c)Meet the language proficiency requirements of “Level 2” results in the two language papers (Use of Chinese and Use of English) in the Common Recruitment Examination (CRE) or equivalent (see Notes
• (a)to (c));
• (d)Minimum five years of marketing and public relations experience and three years in a manager role;
• (e)Knowledge and hands-on experience in video production and design of marketing collaterals;
• (f)Knowledge and experience in implementing effective content strategies across marketing channels;
• (g)Knowledge and good understanding of Hong Kong’s business environment especially the startup ecosystem, knowledge of and experience in investment promotion, marketing communications or economic development would be an advantage; and
• (h)Fluency in English, Cantonese and Putonghua is a must. Proficiency in another language such as Japanese, French or German will be an advantage.