(a) 制定市場營銷及宣傳策略以提高對社會企業的認知及理解；
(b) 準備、執行及監察綜合推廣計劃、方案及宣傳計劃，並透過數碼、社交媒體及公關等渠道推行以達至推廣目標；
(c) 管理及有效地分配宣傳預算以達至推廣目標；
(d) 促進與外界包括商界、記者和具影響力之人士（例如建議及組織意見領袖作推廣活動及邀約媒體採訪）、政府部門及非政府機構的伙伴關係，以尋求支持及推廣社會企業；
(e) 為社交媒體（Facebook, Instagram 及 YouTube）及網頁進行內容創作（包括攝影、照片編輯及撰稿等）、媒體策劃、監察及成效評估（包括以分析工具追蹤及評估數碼宣傳活動之表現）等日常運作；
(f) 撰寫有關社會企業的報道並以網上及通訊形式發布；
(g) 為社會企業宣傳小組及／或社會企業策劃及執行市場營銷及銷售活動；和
(h) 執行任何其他所需的職務。

(a) To develop marketing and publicity strategy for raising awareness and understanding of social enterprises;
(b) To prepare, implement and monitor integrated promotion plans, initiatives and publicity programmes from Digital, Social Media to Public Relations to achieve the promotion objectives;
(c) To manage and effectively allocate the promotion budget to achieve the promotion objectives;
(d) To forge partnerships with external parties including business sector, journalists and influencers (e.g. to propose and line up KOL for promotional campaign and to carry out media pitching), government departments, and non-governmental organisations for soliciting support to and promoting social enterprises;
(e) To perform daily operations for social media (Facebook, Instagram and YouTube) and website on content creation (including photo shooting, editing and copywriting etc.), media planning, monitoring, and result evaluation (including implementation of analytical tool to track and evaluate the performance of digital campaigns);
(f) To prepare write-up on stories of the social enterprises for publishing online and in the format of Newsletters;
(g) To plan and execute marketing and sales events for the SEPU and/or social enterprises; and
(h) To perform ad hoc duties as assigned by supervisor.