• (a)To develop marketing and publicity strategy for raising awareness and understanding of social enterprises;
• (b)To prepare, implement and monitor integrated promotion plans, initiatives and publicity programmes from Digital, Social Media to Public Relations to achieve the promotion objectives;
• (c)To manage and effectively allocate the promotion budget to achieve the promotion objectives;
• (d)To forge partnerships with external parties including business sector, journalists and influencers (e.g. to propose and line up KOL for promotional campaign and to carry out media pitching), government departments, and non-governmental organisations for soliciting support to and promoting social enterprises;
• (e)To perform daily operations for social media (Facebook, Instagram and YouTube) and website on content creation (including photo shooting, editing and copywriting etc.), media planning, monitoring, and result evaluation (including implementation of analytical tool to track and evaluate the performance of digital campaigns);
• (f)To prepare write-up on stories of the social enterprises for publishing online and in the format of Newsletters;
• (g)To plan and execute marketing and sales events for the SEPU and/or social enterprises; and
• (h)To perform ad hoc duties as assigned by supervisor.

Candidates should have

• (a)A bachelor degree from a Hong Kong university or equivalent, preferably in Marketing, Journalism or related discipline;
• (b)At least 8 years’ post-qualification working experience in PR, digital marketing and/or media relations, preferably from Retail, Consumer Goods, Advertising Agencies or Social Media Agencies;
• (c)Excellent knowledge of social media platforms such as YouTube, Facebook, Instagram, etc. Should keep abreast of the latest social media best practices and technologies, social media management tools and online communities;
• (d)Experience in managing Facebook, Instagram and Ads Manager is required;
• (e)Strong sense of social and current affairs;
• (f)Planning and project management skills and the capacity to work independently;
• (g)Excellent command of written and spoken Chinese and English, with minimum language proficiency requirements of ‘Level 2’ in the two language papers (Use of Chinese and Use of English) in the CRE, or equivalent (Note); and
• (h)Knowledge of image editing, video editing or other job-related software is essential.