(a) To plan, execute and monitor the end-to-end development of a youth-centric mobile app, including but not limited to the performance tracking of external contractors;
(b) To work closely with external contractors and provide supervision to the internal team in the mobile app’s functionalities and design which should be aligned with the Government’s mission in promoting and supporting youth development on an on-going basis;
(c) To plan and execute the strategic publicity and promotion strategies for the establishment of a clear value proposition of the youth-centric mobile app, app users recruitment among youth aged 15 – 39 and, generation of on-going public awareness;
(d) To identify collaboration opportunities and cultivate strategic partnership with private and public sectors and/or other external partners for the continuous enhancement of the mobile app’s functionalities and offers;
(e) To oversee the financial and budgetary planning and control in relation to the operation of the mobile app, especially the on-going service and/or function development and upgrade, as well as the publicity;
(f) To liaise with other bureaux/departments in advocating and promoting the youth-centric mobile app and provide executive/administrative support; and
(g) To undertake any other duties as assigned by senior officers, including supervising the work of subordinates and working outside of normal office hours.

Candidates should have/should be –
(a) a bachelor’s degree from a Hong Kong university, or equivalent;
(b) attained “Level 3” or above in Chinese Language and English Language in the Hong Kong Diploma of Secondary Education Examination (HKDSEE)/Hong Kong Certificate of Education Examination (HKCEE), or equivalent [Note (1)];
(c) a minimum of 8 years’ post-qualification full time work experience in digital transformation, project management, or marketing communications/publicity campaign management in sizeable organisations or multi-national corporations, including at least 3 years of work experience at managerial level. Relevant work experience in technology consultancy or public sector is welcomed;
(d) hands-on experience in implementing digital transformation and knowledge in the mobile application landscape and development life cycle are a must;
(e) proven track record in strategic partnership development and stakeholders management in private and/or public sectors;
(f) acumen and market insights in strategic membership programme planning and implementation;
(g) hands-on experience traditional and digital marketing; Fluent in social media platforms/ mobile applications and other communication channels among youth aged 18-35 in Hong Kong;
(h) a problem-solver with a youthful mindset and able to work independently under a fast-paced environment. Ability to work under ambiguity and to multi-task and is essential;
(i) excellent communication skills with good command of both written and spoken English and Chinese. Knowledge of Putonghua is a must;
(j) adaptive, open-minded and with good interpersonal and soft skills; and
(k) Knowledge in and data analysis would be an advantage.