(a) To pursue communication and external engagement efforts in order to promote the green burial and to widely engage external stakeholders in the community especially members of the public to use a more environmental-friendly and sustainable way of handling cremated ashes;
(b) To liaise with media and other stakeholders to draw up communication-related proposals and implement a comprehensive marketing and media strategy arising from a consultancy study on green burial, which includes a variety of promotional activities and collaterals, and other contemporary and innovation solutions for the promotion of green burial, each focusing on specific segment(s) of stakeholders;
(c) To plan, oversee and execute the strategy of the use of social media and other platforms to promote green burial matters, and to be responsible for the creation of such contents (including the written and multi-media contents);
(d) To closely liaise with internal parties and stakeholders in introducing and promoting green burial services and facilities provided by the Department, including ashes scattering at Gardens of Remembrance and at sea, and the Internet Memorial services and the related mobile app through promotional activities such as talks, visits, exhibitions and other activities; and
(e) To perform any other duties related to green burial, as assigned by senior officers.

Candidates should have:
(a) a bachelor’s degree from a Hong Kong university, or equivalent;
(b) attained “Level 3” or above in Chinese Language and English Language in the Hong Kong Diploma of Secondary Education Examination (HKDSEE) / Hong Kong Certificate of Education Examination (HKCEE) [Note (1)], or equivalent;
(c) a minimum of 7 years’ post-degree full time work experience in marketing communications / publicity campaign management in sizeable organisations or multi-national corporations, including at least 3 years of work experience at managerial level in private and/or public sectors;
(d) have excellent understanding of government affairs especially on Green Burial;
(e) proven track record in stakeholders management in private and/or public sectors on multi-media promotion;
(f) acumen and market insights in planning and implementation of strategies over organising promotion campaign, and multi-media and social media promotion;
(g) hands-on experience in traditional and digital marketing as well as webpage development; fluent in social media platforms / mobile applications and other communication channels among the community;
(h) a problem-solver who is able to work independently under a fast-paced environment. Ability to work under ambiguity and to multi-task is essential;
(i) excellent communication skills with good command of both written and spoken English and Chinese;
(j) creative, innovative, adaptive, open-minded and with good interpersonal and soft skills; and
(k) have knowledge of data analysis would be an advantage.