申請人必須︰
(a) 持有由本港大學頒授的學士學位，或具同等學歷；
(b) 在香港中學文憑考試／香港中學會考[註(1)]中國語文科及英國語文科成績達第3級或以上，或具同等學歷；
(c) 於取得學位後，具備最少七年在具規模的機構或跨國公司從事市場傳播／宣傳活動管理的全職工作經驗，包括最少三年在私營及／或公營機構擔任管理職級的工作經驗；
(d) 熟悉政府事務，尤其與綠色殯葬相關的事務；
(e) 具備在私營及／或公營機構與多媒體推廣相關的持份者管理工作良好往績；
(f) 於規劃和推行有關籌辦推廣活動的策略上，以及於多媒體及社交媒體推廣工作方面，具備敏銳觸覺和市場洞察力；
(g) 具備傳統及數碼市場推廣和開發網頁方面的實質經驗；精通社交媒體平台／流動應用程式，以及社會其他傳訊渠道；
(h) 能在節奏快促的環境下獨立工作和解決問題，也須能夠在不確定的情況下工作並同時處理多項工作；
(i) 具備卓越的溝通技巧，中英文書寫及會話能力良好；
(j) 具創意和創新精神、適應力強、態度開明，並具備良好的人際技巧和軟技能；以及
(k) 具備數據分析知識者佔優。

Candidates should have:
(a) a bachelor’s degree from a Hong Kong university, or equivalent;
(b) attained “Level 3” or above in Chinese Language and English Language in the Hong Kong Diploma of Secondary Education Examination (HKDSEE) / Hong Kong Certificate of Education Examination (HKCEE) [Note (1)], or equivalent;
(c) a minimum of 7 years’ post-degree full time work experience in marketing communications / publicity campaign management in sizeable organisations or multi-national corporations, including at least 3 years of work experience at managerial level in private and/or public sectors;
(d) have excellent understanding of government affairs especially on Green Burial;
(e) proven track record in stakeholders management in private and/or public sectors on multi-media promotion;
(f) acumen and market insights in planning and implementation of strategies over organising promotion campaign, and multi-media and social media promotion;
(g) hands-on experience in traditional and digital marketing as well as webpage development; fluent in social media platforms / mobile applications and other communication channels among the community;
(h) a problem-solver who is able to work independently under a fast-paced environment. Ability to work under ambiguity and to multi-task is essential;
(i) excellent communication skills with good command of both written and spoken English and Chinese;
(j) creative, innovative, adaptive, open-minded and with good interpersonal and soft skills; and
(k) have knowledge of data analysis would be an advantage.