(a) To identify collaboration opportunities and help on-board partners from private and public sectors and/or other external partners for the continuous enhancement of the youth-centric mobile app’s functionalities and offers;
(b) To collaborate closely with agencies and formulate the strategic content plan, content pillars and innovative content delivery for the mobile app, with reference to the latest marketing trends;
(c) To assist in creative contents/ideas generation and sourcing of youth-friendly and appealing contents from both internal and external partners for maintaining the content freshness and relevance of the youth-centric mobile app;
(d) To assist in the planning, implementation and evaluation of on-going publicity and promotional strategies in relation to the youth-centric mobile app, including but not limited to providing event/campaign logistics support (both physical and online);
(e) To evaluate the effectiveness and performance of the publicity, promotional and engagement tactics and provide insights on add-on/new functions, enhancement of the mobile app’s user experience (UX), improving the user engagement and user stickiness etc.; and
(f) To undertake any other duties as assigned by senior officers, including conducting procurement and related administrative matters, performing vendor management for outsourced services and other executive/administrative support, and working outside of normal office hours.

Candidates should have/should be –
(a) a bachelor’s degree from a Hong Kong university, or equivalent;
(b) attained “Level 3” or above in Chinese Language and English Language in the Hong Kong Diploma of Secondary Education Examination (HKDSEE)/Hong Kong Certificate of Education Examination (HKCEE), or equivalent [Note (1)];
(c) a minimum of 6 years’ post-qualification full time work experience in corporate partnership or marketing communications/publicity campaign management, promotion liaison or project management in digital marketing agencies, sizeable organisations or multi-national corporations, including at least 2 years of full time work experience at managerial level;
(d) proven track record in promotion liaison/partnership, event management; experience in customer relationship management (CRM) and other relevant member-centric/membership-based discipline; and/or experience in managing loyalty programs, credit cards reward schemes, private club membership is a must;
(e) be conversant in social media platforms/mobile applications and other communication channels among youth aged 18-35 in Hong Kong; hands on experience in both traditional and digital marketing is considered an advantage;
(f) able to keep tabs on the pulse of the latest trends and needs of youth aged between 18-35 and emerging promotions/offers/events to engage youths;
(g) creative, able to “think out of the box” and outgoing with strong professional networks including but not limited to public relations/event agencies and media; prior experience in negotiation with associations/corporates is considered an advantage;
(h) a proactive, committed problem-solver and team player with a youthful mindset, able to work independently under a fast-paced environment. Ability to work under ambiguity and to multi-task is essential;
(i) excellent communication skills with good command of both written and spoken English and Chinese. Knowledge of Putonghua is a must;
(j) organised, adaptive, open-minded and with good interpersonal and soft skills; and
(k) knowledge in data analysis would be an advantage.