(a) assisting the Manager in devising and formulating PR strategies and plan, with an aim to promote Hong Kong as the Asia’s talent hub and attract outside talents to come and settle in Hong Kong and enrich Hong Kong’s talent base;
(b) devising media engagement programs that foster understanding on HKTE’s promotional efforts; and reinforcing the rapport with PR agencies so as to deliver quality PR works;
(c) driving PR programs to enhance awareness of HKTE’s events and activities in Mainland China and overseas markets;
(d) continuously identifying new story angles for alluring talents to choose Hong Kong;
(e) maintaining good relationship with local and foreign correspondents in Hong Kong and to continuously pitch Hong Kong stories so as to generate positive publicity for Hong Kong;
(f) managing media inquiries, interview requests and coordinating all PR activities;
(g) preparing editorial works for senior management’s participation in different events; creating content for press releases, byline articles and keynote presentations;
(h) evaluating opportunities for partnerships, sponsorships and advertising on an on-going basis;
(i) providing immediate response to issues related to HKTE so as to minimize any negative impact on the organization and Hong Kong’s image; and
(j) conducting quality control on all PR programs.

Candidates must be permanent residents of the Hong Kong Special Administrative Region (HKSAR) at the time of appointment and should possess –

(a) a Bachelor’s degree preferably in Public Relations, Communications, Journalism and/or Marketing from a university in Hong Kong, or equivalent;
(b) a minimum of 7 years’ relevant work experience with proven ability and full knowledge in all aspects of public relations, as well as management on project and crisis;
(c) an aggressive and creative business driver with a strong strategic mind;
(d) established working relationship with local media and Hong Kong based Mainland and international media network;
(e) experience in assisting senior management on relationship building and the preparation of presentations/speeches;
(f) excellent interpersonal and communication skills with good command of both written and spoken English and Chinese (Cantonese and Putonghua);
(g) solid understanding of government affairs is a plus;
(h) met the language proficiency requirement of Level 3 or above in English Language (Syllabus B before 2007) and Chinese Language in the Hong Kong Certificate of Education Examination (HKCEE) or the Hong Kong Diploma of Secondary Education Examination (HKDSEE), or equivalent; and
(Note: Grade C in Chinese Language and English Language (Syllabus B) in the HKCEE before 2007 are accepted administratively as comparable to Level 3 respectively in Chinese Language and English Language in the 2007 HKCEE and henceforth.)
(i) proficiency in the application of common business software (including MS Word, Excel and PowerPoint) as well as Chinese and English word processing.