To alleviate the financial burden of low-income working families (especially those with children), and encourage working members of these families to stay in active employment for self-reliance and promote upward mobility, the Working Family Allowance Office under the Working Family and Student Financial Assistance Agency is making preparation for the launch of the Low-income Working Family Allowance (LIFA) Scheme.

The Working Family Allowance Office currently recruits a Publicity Assistant whose main duties are:

• (a)To assist in overseeing and coordinating the rollout of publicity campaigns and the production of publicity materials in relation to the LIFA Scheme;
• (b)To assist in preparing briefing materials for public engagement activities regarding the LIFA Scheme and to assist in gauging public’s views;
• (c)To be responsible for logistical arrangements for press conference, media briefings or interviews; and
• (d)To be responsible for procurement matters and to perform basic financial transaction functions.

Candidates should have –

• (a)a degree from a Hong Kong university or equivalent, preferably majoring in public relations, marketing, communication, journalism or business administration;
• (b)at least three years' working experience in publicity, public relations and media management, marketing, brand building, event management or corporate communications in sizeable corporations, non-government organisations, public relations agencies or government departments;
• (c)strong command of written English and Chinese, and spoken English and Cantonese. Proficiency in Putonghua is an advantage;
• (d)Chinese Language and English Language at 'Level 3' or above in Hong Kong Certificate of Education Examination (HKCEE), or equivalent [See Notes]; or having met the language proficiency requirements of Level 2 results in the two language papers (Use of Chinese and Use of English) in the Government’s Common Recruitment Exercise, or equivalent; and
• (e)good interpersonal and communication skills.