投資推廣署正物色一位具活力、豐富數碼營銷經驗，及對工作充滿熱誠的申請人，擔任高級經理(金融科技)數碼市場推廣。

你將加入投資推廣署的金融科技專業團隊，與本署總部及其他海外辦事處、香港及外地的業界主要持份者合作，透過數碼市場推廣吸引來自中國內地及海外的金融科技公司、投資者、創新實驗室等，在香港設立據點或拓展業務。

高級經理(金融科技)數碼市場推廣的首要工作是透過數碼媒體的推廣，於全球的戰略性地區吸引海外的金融科技投資者及公司，為團隊成員開發潛在客戶名單，速成客戶在香港開展業務。

第二，通過不同的數碼營銷方式，推廣由投資推廣署主辦的年度盛會「香港金融科技周」。

第三，與本地主要的金融科技業界持份者緊密合作，建立並加強FintechHK的品牌形象。

高級經理(金融科技)數碼市場推廣需達至上述的工作期望，並能夠撰寫宣傳文件內容、緊貼科技潮流、分析數碼市場推廣數據、善用社交媒體制定營銷及宣傳方案。

你需具備：
•豐富的數碼市場推廣經驗；
•卓越的溝通和數碼市場推廣技能；
•對香港金融科技的生態系統有相關認識會有優勢。

投資推廣署為香港特別行政區政府轄下部門，致力引進並保留外來直接投資。有關投資推廣署的更多資料，請瀏覽我們的網站www.investHK.gov.hk。

職責

(1) 管理金融科技團隊的數碼市場及社交媒體推廣，從而支援該團隊的巿場推廣、公共關係及活動籌劃工作；
(2) 負責管理金融科技團隊轄下不同的數碼市場推廣(如網頁)及社交媒體平台的日常運作，以增加追隨者，及提升所有金融科技生態圈平台的曝光率；
(3) 透過與不同的金融科技持份者聯繫，為所有宣傳及推廣渠道製作合適的內容（包括平面設計、短片及撰稿）；同時負責管理FintechHK及「香港金融科技周」在所有數碼市場推廣平台如FintechHK網頁及其他社交媒體（例如：LinkedIn、Twitter、YouTube、微博及微信等）的圖像、色調及品牌管理；
(4) 透過與相關合作夥伴保持聯繫，負責搜集及篩選合適的內容及商業資訊、並將經審查及撰稿的資訊上載於FintechHK的綜合巿場推廣平台；
(5) 管理金融科技團隊的短片工作室，以策劃、內部製作及編輯效果顯著的短片；
(6) 協助拓展FintechHK在中國內地的社交媒體的知名度及市場推廣；
(7) 瞭解搜尋引擎優化 (SEO) 及搜尋引擎行銷 (SEM)，以分析資料及指標並洞察及有效地實施針對網絡及社交媒體上的策略，及以此最大化金融科技團隊市場推廣的工作效益；
(8) 負責策劃及內部製作平面設計及市場推廣材料（例如：標誌、傳單、橫額、資訊圖表、印刷和數碼廣告、與活動及服務相關的攝影作品、通訊，以及路演設計等），並負責預備及製作與金融科技相關的藝術及印刷作品；
(9) 負責與數碼市場推廣計劃及項目有關的行政及採購程序；以及
(10) 履行主管要求的任何其他工作。

Invest Hong Kong (InvestHK) is looking for a dynamic, experienced, and passionate candidate as Senior Manager (Fintech) Digital Marketing.

You will join a team of Fintech specialists focused on the Fintech sector. In collaboration with the InvestHK Headquarters and global teams and key external stakeholders in Hong Kong and overseas, you will be responsible for supporting your teammates to attract Fintech companies, investors, innovation labs, etc. from the Mainland and overseas to set up their operations in Hong Kong through digital marketing.

First, with a strong drive to deliver tangible results, in particular, you will be responsible for digital lead generation from strategic markets around the world where your teammates will continue to nurture these relationships until these prospects set up their operations in Hong Kong.

Second, you will also drive the digital marketing and assist in the overall promotion of the Hong Kong Fintech Week, a flagship FintechHK event championed by HKSAR government and organized by InvestHK.

Third, you will be responsible to help amplify the brand equity of FintechHK through close collaboration with major stakeholders in Hong Kong.

Overall, your role is instrumental in making this happen, especially through content development and active use of technology, digital, social media, and analytics.

You will need to demonstrate:
• proven experience in digital marketing;
• excellent communication and digital marketing skills; and
• knowledge of the Fintech ecosystem in Hong Kong would be desirable.

InvestHK is a department of the HKSAR government tasked to attract and retain foreign direct investment in Hong Kong. For more information about InvestHK, please visit our website www.investHK.gov.hk.

Duties

(1) To manage the Fintech Team’s digital marketing and social media initiatives to complement with the work around marketing, public relations and events;
(2) To be responsible for daily maintenance of the Fintech Team’s various digital marketing (e.g. website) and social media platforms to grow our audience and increase engagement across all platforms;
(3) To co-ordinate with different Fintech stakeholders to generate bespoke content (including graphics, videos, and copywriting) across all channels; and to manage FintechHK and to support Hong Kong Fintech Week’s digital image, tone and manner on all digital marketing platforms such as our website and other social media channels (e.g. LinkedIn, Twitter, YouTube, Weibo and Weixin, etc.);
(4) To liaise with all relevant parties on collection, selection, scrutiny and copywriting of the content/business information to be uploaded to the Integrated Marketing Platform for FintechHK;
(5) To manage the Fintech Team’s Video Studio by planning, producing and editing impactful videos;
(6) To help broaden the FintechHK’s social media and marketing outreach across Mainland China;
(7) Understanding of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) in order to analyse data and metrics and to develop insights with the objective to further maximise the Fintech Team’s marketing efforts;
(8) To drive development of graphic designs and marketing materials (e.g. logos, leaflets, banners, infographics, advertisements, event and service photography, newsletters and roadshow design, etc.); and be responsible for artwork and printing production;
(9) To handle administrative and procurement processes relating to digital marketing campaigns and projects; and
(10) To assist in any other ad hoc duties.