- (i)管理創新及科技行業的數碼營銷計劃，以補充市場推廣、公共關係和推廣活動（實體和虛擬）工作； <br>
- (ii)於不同的市場推廣及社交媒體平台上為創新及科技和初創企業團隊撰寫內容（包括文字、錄像及圖像），以擴大我們的觀眾群，並提升我們於不同平台的參與度； <br>
- (iii)為初創企業團隊管理社交媒體渠道和StartmeupHK 創業節於各數碼推廣平台(如網頁及其他社交媒體平台)上的影像、語調及品牌，並擴大初創企業團隊於中國內地的社交媒體和市場推廣範圍； <br>
- (iv)協調及跟進於創新及科技領域中的不同持份者，於跨媒體製作度身訂造的內容； <br>
- (v)推動平面以及圖像設計和市場推廣材料的製作（如商標、傳單、橫額、信息圖表、廣告、活動和服務攝影、新聞簡報和路演設計等）；並負責藝術品及印刷品的製作；以及 <br>
- (vi)處理與數碼市場推廣活動和項目有關的行政和採購工作。
投資推廣署
數碼市場推廣經理 (參考編號：MDM/01/2020)
Manager, Digital Marketing (Ref: MDM/01/2020)
月薪：港幣46,655元
職責
- (i)To manage the I&T sector’s digital marketing initiatives to complement with the work around marketing, public relations and events (physical and virtual); <br>
- (ii)To create content (including copywriting, videos and graphics) across different marketing and social media platforms for I&T sector and StartmeupHK to grow our audience and increase engagement across all platforms; <br>
- (iii)To manage StartmeupHK’s social media channels and the StartmeupHK Festival’s image, tone and brand on all digital marketing platforms such as the website and other social media channels and to broaden the StartmeupHK’s social media and marketing outreach across Mainland China; <br>
- (iv)To coordinate and follow up with different I&T stakeholders to generate bespoke content across all channels; <br>
- (v)To drive development of graphic designs and marketing materials (e.g. logos, leaflets, banners, infographics, advertisements, event and service photography, newsletters and roadshow design, etc.); and be responsible for artwork and printing production; and <br>
- (vi)To handle administrative and procurement processes relating to digital marketing campaigns and projects.
入職條件
- (a)具備最少三年有關數碼市場推廣、國際市場推廣 / 推銷、新聞學、傳理、國際關係、廣告或撰稿的全職工作經驗。具科技書寫或報告經驗更佳； <br>
- (b)持有香港學士學位或同等學歷，主修數碼市場推廣、國際市場推廣、公共關係、廣告、新聞學、傳理、語文、工商管理或有關學科優先； <br>
- (c)在香港中學文憑考試或香港中學會考中國語文科和英國語文科考獲第3級註成績或以上，或具有同等學歷； <br>
- (d)能顯示過往具有由項目的構思至落實執行的經驗； <br>
- (e)具於社交媒體執行有效的策略的經驗，如影片製作及攝影更佳；以及 <br>
- (f)良好英文及中文（包括廣東話及普通話）說話及書寫能力。
- (a)Minimum three years’ full-time work experience gained in digital marketing, international marketing/sales, journalism or communications, public relations, advertising, copywriting. <br>Experience in technology writing or reporting would be an advantage; <br>
- (b)A Bachelor’s degree or equivalent, preferably in digital marketing, international marketing, public relations, advertising, journalism, communications, languages, business administration or related field; <br>
- (c)Level 3 Note or above in Chinese Language and English Language in the Hong Kong Diploma of Secondary Education Examination (HKDSEE) or the Hong Kong Certificate of Education Examination (HKCEE), or equivalent; <br>
- (d)Demonstrable previous experience in handling projects from concept to execution; <br>
- (e)Proven experience of implementing effective strategies on social media platforms such as video production and photography would be an advantage; and <br>
- (f)Good command of written and spoken English, written Chinese, spoken Cantonese and Putonghua.
入職條件(註)
就聘任而言，2007年前的香港中學會考中國語文科和英國語文科（課程乙）C級成績，在行政上會被視為等同2007年或之後香港中學會考中國語文科和英國語文科第3級成績。
一分鐘，足以摧毀你對英文的自信！
