申請人必須：
(a) (i) 持有本港大學頒授的新聞學、傳理學、市場學、多媒體、視覺傳意或設計學學士學位，或具備同等學歷；或(ii) 持有本港大學頒授的學位，並以設計／攝影、視像／影片製作或互動媒體為修讀科目之一，或具備同等學歷；
(b) 香港中學文憑考試或香港中學會考中國語文科和英國語文科均考獲第3級或以上成績，或具同等學歷 [見下文註(1)]；
(c) 在取得上述學歷後，具備至少3年全職從事創意媒體、媒體、企業傳訊、數碼媒體／市場推廣或公共關係的經驗，並必須在不同數碼平台，包括社交媒體 (例如臉書) 和網站的設計、創意方案、網頁版面、撰稿、插圖、影片製作和營運平台方面擁有實際經驗；
(d) 精通圖像編輯軟件(例如InDesign、Photoshop 和 Illustrator等)應用，並且懂得使用圖像及其他影片剪接軟件(例如Final Cut Pro, Adobe Premiere 和 After Effect等)；
(e) 具備良好的研究技巧，包括網上資源的運用；
(f) 具備良好中、英文會話及書寫能力 ；
(g) 具備良好的策劃、組織、分析、溝通及表達技巧；以及
(h) 成熟、積極進取及能夠長時間及／或不定時工作。

此外，申請人須提交 3份自創製作草稿，以展示其在製作及設計社交媒體平台內容方面具備卓越能力：包括(i) 2份供創新及科技局Facebook專頁使用的帖文草稿連同照片／圖像；及(ii) 1份供創新及科技局Facebook專頁使用的帖文草稿連同不多於30秒的影片[見下文註(2)]。

Candidates should have -
(a) (i) a Hong Kong bachelor degree in Journalism, Communication, Marketing, Multimedia, Visual Communication, or Design, or equivalent; OR
(ii) a degree with design/photography, video/film production or Interactive Media as a subject taken from a Hong Kong university, or equivalent;
(b) attained “Level 3” or above in Chinese Language and English Language in the Hong Kong Diploma of Secondary Education Examination (HKDSEE) /Hong Kong Certificate of Education Examination (HKCEE) or equivalent [see Note (1)];
(c) at least 3 years' post-qualification full-time work experience in creative media, media, corporate communications, digital media / marketing or public relations work. Hands-on experience in design, creative solution, layout, script writing, artwork and video production in various digital platforms, including social media (e.g. Facebook) and websites, as well as in the maintenance of such platforms is a must;
(d) high proficiency in photo-editing software applications (e.g. InDesign, Photoshop, Illustrator, etc.), knowledge in graphics and other video editing software (e.g. Final Cut Pro, Adobe Premiere, After Effect, etc.);
(e) effective research skills, including the use of online tools and resources;
(f) good command of both written and spoken English and Chinese;
(g) strong planning, organizational, analytical, communication and presentation skills; and
(h) be mature, self-motivated and able to work long and/or irregular hours.

Apart from the above, candidates are required to submit 3 sets of his/her own creative production draft posts to demonstrate that he/she possesses strong ability in creating and designing the content in the social media platforms including: (i) 2 sets of draft posts with photo(s) / graphic(s) for the Facebook page of the Innovation and Technology Bureau; AND (ii) 1 set of draft video post of no more than 30 seconds for the Facebook page of the Innovation and Technology Bureau [see Note (2)].