申請人必須：
(a) 持有香港頒授的大學學位或同等學歷；修讀市場推廣、公共關係、社會科學、傳訊或新聞學或其他相關學科者佔優；
(b) 在香港中學文憑考試／香港中學會考中國語文科和英國語文科均考獲「第三級」或以上成績，或具同等學歷[註(1)]；
(c) 在取得上述學歷後，具備最少兩年全職從事活動管理、宣傳、數碼市場推廣、企業傳訊或公共關係的工作經驗，而在大型活動推廣、社交媒體平台和網站管理、撰稿、設計、圖像和影像編輯等方面擁有實際經驗者更佳。具政府或公營機構的相關工作經驗者佔優；
(d) 中英語文講寫能力俱佳；
(e) 具備良好的規劃和分析能力、創意及市場觸覺，並能於壓力下獨立工作；
(f) 具備良好的溝通及人際技巧；以及
(g) 精通電腦軟件，包括微軟Excel和PowerPoint、中文文書處理、圖像設計軟件(如InDesign、Photoshop及Illustrator)及影像編輯軟件(如微軟視窗Movie-maker、Adobe Premier及Adobe After Effect)。懂得使用HTML、CSS及JavaScript者佔優。

Applicants should have –
(a) a Hong Kong bachelor’s degree, or equivalent; studying in discipline in Marketing, Public Relations, Social Science, Communication or Journalism or other relevant subjects will be an advantage;
(b) attained “Level 3” or above in Chinese Language and English Language in the Hong Kong Diploma of Secondary Education Examination (HKDSEE)/Hong Kong Certificate of Education Examination (HKCEE), or equivalent [see Note (1) below];
(c) a minimum of 2 years’ full-time post-qualification working experience in event management, publicity, digital marketing, corporate communications or public relations work. Hands-on experience in managing large-scale promotional events, social media platform and website, as well as script writing, design, image and video editing is preferred. Relevant working experience in the Government or public organisations will be an advantage;
(d) good command of both written and spoken English and Chinese;
(e) good planning and analytical skills, creativity and sense of market trend, and ability to work independently under pressure;
(f) good communication and interpersonal skills; and
(g) proficiency in software applications, including Microsoft Excel, PowerPoint, Chinese word processing, graphic design software (e.g. InDesign, Photoshop and Illustrator) and video editing software (e.g. Microsoft Window Movie-maker, Adobe Premiere and Adobe After Effect). Knowledge in HTML, CSS, JavaScript will be an advantage.