(a) to assist in coordinating market leads, intelligence, social media data and other useful sources to analyse clusters of target talents and consider appropriate outreaching strategies and modes;
(b) to assist in developing and carrying out mass publicity plans, promotional messages, sectoral/skill-based pitching materials, and information on government support to specific businesses, in both conventional and online approaches, to proactively reach out to target talents;
(c) to assist in coordinating the promotional content at HKTE’s online platform and conducting the regular updates;
(d) to assist in coordinating publicity and engagement plans with Hong Kong Economic and Trade Offices in the Mainland and overseas and work out suitable events and projects having regard to the characteristics of talent groups in different markets;
(e) to source appropriate consultants and service providers in delivering approved strategies on publicity, marketing and engagement and carry out contract management in the execution process;
(f) to assist in the promotion of HKTE and coordinating the handling of media enquiries, and organising local public relation events for HKTE; and
(g) to perform any other duties as assigned by senior officers.

Candidates must be permanent residents of the Hong Kong Special Administrative Region (HKSAR) at the time of appointment and should have –

(a) a Bachelor’s degree preferably in journalism, public relations, marketing, advertising or other related discipline from a university in Hong Kong, or equivalent;
(b) a minimum of 10 years’ relevant full-time post-qualifications work experience in corporate communications, media, public relations, marketing, advertising, social media or related fields, including at least three years of work experience at managerial level in private and/or public sectors;
(c) met the language proficiency requirement of Level 3 or above in English Language (Syllabus B before 2007) and Chinese Language in the Hong Kong Certificate of Education Examination (HKCEE) or the Hong Kong Diploma of Secondary Education Examination (HKDSEE), or equivalent;
(Note: Grade C in Chinese Language and English Language (Syllabus B) in the HKCEE before 2007 are accepted administratively as comparable to Level 3 respectively in Chinese Language and English Language in the 2007 HKCEE and henceforth.)
(d) excellent interpersonal and communication skills with good command of both written and spoken English and Chinese (Cantonese and Putonghua);
(e) excellent understanding of government affairs especially on engaging talents;
(f) proven track record of developing and implementing successful promotion campaigns on advertising platforms of some most popular social media platforms such as WeChat, LinkedIn, etc.; and
(g) good knowledge and skills in creating and designing social media content, and proficiency in using computer software applications such as Illustrator, Photoshop, After Effects and Premiere Pro.