協助推行計劃以加強康樂及文化事務署轄下文化服務，包括表演藝術、博物館及圖書館（以下統稱為「文化服務」）的知名度和品牌形象、拓闊觀眾層面、增加參觀人數及門票收入。受聘人將獲委派到康樂及文化事務署轄下指定的辦事處或組別，主要工作職責如下：

(a) 制定電子營銷策略，管理及維護康文署網頁和各社交媒體平台的內容；
(b) 市場推廣及宣傳活動；開拓影片主題，構思創意內容以推廣文化 、旅遊和閱讀；
(c) 實施觀眾拓展和會員計劃，加強社區參與；
(d) 出版市場營銷宣傳品；
(e) 策劃、統籌及推行大型活動；
(f) 與內部/外部合作夥伴舉辦跨界合作項目；
(g) 進行調查及研究，以辨認和分析觀眾的重要特質，從而提升文化服務的表現；
(h) 提供行政支援，例如跟進採購程序，準備匯報文件，制定項目建議書，在各種流程中提供輔助；以及
(i) 執行其他由上級指派的工作。

註：受聘人或須不定時、在周末及／或假日工作。

To assist in implementing measures to enhance the awareness of LCSD cultural services, including performing arts, museums and public libraries (hereafter referred to as "cultural services"), widen the audience base, boost attendance and increase revenue. The appointee may be deployed to different sections / units in LCSD, the main duty are:

(a) To formulate digital strategies, to manage and monitor the LCSD Portals and social media platforms;
(b) To launch marketing and publicity campaigns; to initiate video topics and produce creative content for cultural, tourism and reading promotion;
(c) To implement audience building and loyalty programmes to augment community involvement;
(d) To publish marketing-communication materials;
(e) To plan, coordinate and implement mega events;
(f) To explore and develop cross-over initiatives with internal/ external partners;
(g) To conduct surveys and researches to identify and analyse significant features of audience so as to enhance cultural services' performance;
(h) To provide administrative support, such as follow through with procurement procedures, prepare presentation materials, devise project proposals, provide secretarial
support in various processes; and
(i) To perform any other duty as assigned by the supervisors.

Note: Appointee(s) may be required to work irregular hours, on weekends and/or public holidays.