To assist in implementing measures to enhance the awareness and the brand image of Leisure and Cultural Services Department (LCSD) cultural services, including performing arts, public museums and public libraries (hereafter referred to as "cultural services"), widen the audience base, boost attendance and increase revenue. The appointee may be deployed to different sections / units in LCSD, the main duties are:

• (a)To formulate digital strategies, to manage and monitor the LCSD Portals and social media platforms;
• (b)To launch marketing and publicity campaigns; to initiate video topics and produce creative content for cultural, tourism and reading promotion;
• (c)To oversee the revamping project of the web content management system as and when needed;
• (d)Be responsible for information collation, cross-checking and gate-keeping for e-platforms and report to directorates and relevant sections;
• (e)To develope audience building and loyalty programmes to augment community involvement;
• (f)To publish marketing-communication materials;
• (g)To plan, strategise and implement mega events;
• (h)To lead and develop cross-over initiatives with internal/ external partners;
  • (i)To conduct surveys and researches to identify and analyse significant features of audience so as to enhance cultural services' performance;
• (j)To supervise subordinates to assist in the execution of the above duties; and
• (k)To perform any other duties as assigned by the supervisor.

Note: Appointee

• (s)may be required to work irregular hours, on weekends and/or public holidays.

• (a)A bachelor's degree from a Hong Kong university, or equivalent, preferably in marketing, public relations, communication, or equivalent. A higher degree in arts and culture related discipline, digital strategy or equivalent will be an advantage;
• (b)Level 3 or above in Chinese Language and English Language in the Hong Kong Diploma of Secondary Education Examination (HKDSEE) or Hong Kong Certificate of Education Examination (HKCEE), or equivalent (see Note 2);
• (c)At least seven years' full-time post-qualification working experience in marketing with four years of which in managerial positions;
• (d)Good knowledge in the application of common business software of Microsoft Word, Excel and PowerPoint as well as Chinese word processing, good knowledge in interpretation of e-platform analytics tools will be a plus;
• (e)Good writing skills in both English and Chinese. Candidates are required to pass a written test;
• (f)Proficiency in speaking English and Cantonese. Ability to speak Putonghua will be an advantage;
• (g)Excellent leadership, communication, interpersonal and organization skills;
• (h)Working experience in video production / school and community outreach / volunteer management / website and social media platforms management / digital and social media marketing (for both local and Mainland markets) / marketing publications production / mega events management / market research / publishing / arts administration / government or statutory body will be an advantage; and
  • (i)Knowledge of cultural services, including performing arts, literary arts, museums, films and libraries will be an advantage.