申請人在獲聘時必須是香港特別行政區永久性居民，並須 —

(a) 持有香港任何一所大學頒發的工商管理、市場學、傳播、數碼營銷或相關科目學士學位，或具同等學歷。擁有更高相關學歷更佳；
(b) 在取得相關學歷後，具備以下的相關工作經驗 –
(i) 最少15年從事全方位(傳統及數碼)廣告宣傳、市場推廣或傳訊管理的工作經驗，當中包括最少10年在大型公共或私營機構從事相關工作，並擔任管理層或更高職位；
(ii) 曾負責制訂策略以營造品牌、企業形象及進行受眾分析，並領導團隊執行全方位宣傳計劃；
(iii) 曾負責製作創意內容，包括策劃、設計及建立網站。對使用者體驗、使用者介面最佳做法、搜尋引擎行銷及優化、社交媒體管理及數碼趨勢具敏銳觸覺，並具備與相關機構及承辦商合作的深厚背景；
(iv) 曾負責策劃及執行凝聚受眾參與、締造夥伴協作、跨界別/跨機構合作或鼓勵公眾關注及支持的活動；
(c) 具備卓越的領導能力，能帶領團隊面對不同的挑戰並完成任務；
(d) 具備良好的人際及溝通技巧，善於團隊合作，能與多方持份者建立關係；
(e) 中英文書寫能力俱佳，能操流利粵語、普通話及英語；以及
(f) 熟悉一般商業電腦軟件的應用，以及中文和英文文書處理。

Candidates must be permanent residents of the Hong Kong Special Administrative Region (HKSAR) at the time of appointment and should have –

(a) a Bachelor’s degree in Business Administration, Marketing, Communications, Digital Marketing or related field from a university in Hong Kong, or equivalent. Possession of a higher qualification will be an advantage;
(b) the following relevant post-qualification work experience –
(i) a minimum of 15 years’ relevant experience in full range (traditional and digital) of advertising, marketing or communications related work, including a minimum of 10 years’ relevant experience and experience in holding position at management or above level in large public or private organisations;
(ii) responsible for developing strategies in brand-building, corporate image and conducting audience analysis, and leading a team to implement comprehensive promotional programmes;
(iii) responsible for production of creative content, which includes planning, designing and building of websites. With strong acumen towards website UX&UI best practices, SEO, SEM, social media management and digital trend, and solid background to work with relevant organisations and agencies;
(iv) responsible for planning and implementing programmes in relation to building audience participation, fostering partnership, cross-sectoral/cross-organisational collaboration or raising public awareness and support;
(c) excellent leadership, and ability to drive a team in accomplishing different tasks in the face of challenges;
(d) good interpersonal and communication skills, and ability to be a good team player who is capable of building relationships with multiple stakeholders;
(e) good command of both written and spoken English and Chinese (Cantonese and Putonghua); and
(f) proficiency in the application of common business software, as well as Chinese and English word processing.