職責
社交媒體主任之職責包括︰
(1) 探索、發展及設立新的天文台社交媒體平台。
(2) 管理天文台的社交媒體平台。
(3) 設計、製作、發布社交媒體內容，包括文字、信息圖、影片、動畫、劇本／故事等。
(4) 利用社交媒體推廣天文台服務、宣傳防災意識和鼓勵公眾參與等活動。
(5) 協助監察與天文台相關的新聞和信息，擬定回應方式及信息發放。
(6) 執行其他天文台的相關職務。
註: 受聘人或須輪班及不定時（包括星期六、星期日及公眾假期）工作，以及在惡劣天氣情況下，如熱帶氣旋、暴雨或其他緊急情況下工作。
(1) 探索、發展及設立新的天文台社交媒體平台。
(2) 管理天文台的社交媒體平台。
(3) 設計、製作、發布社交媒體內容，包括文字、信息圖、影片、動畫、劇本／故事等。
(4) 利用社交媒體推廣天文台服務、宣傳防災意識和鼓勵公眾參與等活動。
(5) 協助監察與天文台相關的新聞和信息，擬定回應方式及信息發放。
(6) 執行其他天文台的相關職務。
註: 受聘人或須輪班及不定時（包括星期六、星期日及公眾假期）工作，以及在惡劣天氣情況下，如熱帶氣旋、暴雨或其他緊急情況下工作。
The duties of a Social Media Executive include:
(1) Explore, develop and set up new social media platform(s) for HKO.
(2) Manage HKO’s social media platforms.
(3) Design, produce and disseminate social media posts in various formats including text, infographics, videos, animations, script/storyboard etc.
(4) Make use of social media to promote HKO services, publicise disaster prevention awareness, and encourage public engagement activities, etc.
(5) Assist in the monitoring of news and information relating to HKO via various channels, formulate response approach and message for dissemination.
(6) Perform other related duties as required by HKO.
Note: He/she may need to work shifts and irregular hours including Saturdays, Sundays and Public Holidays and during adverse weather situations such as tropical cyclones, rainstorms and other emergencies.
(1) Explore, develop and set up new social media platform(s) for HKO.
(2) Manage HKO’s social media platforms.
(3) Design, produce and disseminate social media posts in various formats including text, infographics, videos, animations, script/storyboard etc.
(4) Make use of social media to promote HKO services, publicise disaster prevention awareness, and encourage public engagement activities, etc.
(5) Assist in the monitoring of news and information relating to HKO via various channels, formulate response approach and message for dissemination.
(6) Perform other related duties as required by HKO.
Note: He/she may need to work shifts and irregular hours including Saturdays, Sundays and Public Holidays and during adverse weather situations such as tropical cyclones, rainstorms and other emergencies.
入職條件
申請人必須:
(1) 持有香港任何一所大學頒授的學士學位，以主修新聞學、傳理學、創意媒體、市場學、公共關係為佳，或具備同等學歷；
(2) 在香港中學文憑考試或香港中學會考中國語文科和英國語文科考獲第3級或以上成績，或同等成績 [註(1)]；
(3) 在取得上述學歷後，具備最少三年於大型機構負責多媒體、網絡出版及市場推廣、公眾參與項目、新聞傳播、公共關係或企業通訊方面的全職工作經驗 [註(2)]；
(4) 在取得上述學歷後，具備最少兩年於大型機構負責發展及管理社交媒體平台，利用社交媒體、以及互動、數碼及/或手機程式從事市場推廣、推動公眾參與的工作 [註(2)]；
(5) 熟悉如何在社交媒體平台（如Facebook、Instagram）設計、製作內容及推出公眾參與活動；
(6) 熟悉資訊科技，並擅長社交媒體及多媒體的工具（包括文字處理、試算表、簡報軟件、圖像設計及影片編輯軟件如Adobe Photoshop, Illustrator, Premiere, After Effects等）；
(7) 具備良好的溝通、組織及表達技巧以及良好的中英文書寫及說話能力；及
(8) 對氣象有相當興趣及了解天文台的核心服務。
(1) 持有香港任何一所大學頒授的學士學位，以主修新聞學、傳理學、創意媒體、市場學、公共關係為佳，或具備同等學歷；
(2) 在香港中學文憑考試或香港中學會考中國語文科和英國語文科考獲第3級或以上成績，或同等成績 [註(1)]；
(3) 在取得上述學歷後，具備最少三年於大型機構負責多媒體、網絡出版及市場推廣、公眾參與項目、新聞傳播、公共關係或企業通訊方面的全職工作經驗 [註(2)]；
(4) 在取得上述學歷後，具備最少兩年於大型機構負責發展及管理社交媒體平台，利用社交媒體、以及互動、數碼及/或手機程式從事市場推廣、推動公眾參與的工作 [註(2)]；
(5) 熟悉如何在社交媒體平台（如Facebook、Instagram）設計、製作內容及推出公眾參與活動；
(6) 熟悉資訊科技，並擅長社交媒體及多媒體的工具（包括文字處理、試算表、簡報軟件、圖像設計及影片編輯軟件如Adobe Photoshop, Illustrator, Premiere, After Effects等）；
(7) 具備良好的溝通、組織及表達技巧以及良好的中英文書寫及說話能力；及
(8) 對氣象有相當興趣及了解天文台的核心服務。
Candidates should have:
(1) a Hong Kong Bachelor degree, preferably in journalism, communication, creative media, marketing, public relations, or equivalent;
(2) Level 3 or above in Chinese Language and English Language in the Hong Kong Diploma of Secondary Education Examination (HKDSEE) or Hong Kong Certificate of Education Examination (HKCEE), or equivalent [Note (1)];
(3) at least 3 years of relevant and proven full-time post graduate working experience in multi-media, online publishing and marketing, community engagement, journalism, public relations or corporate communications in a sizeable organisation [Note (2)];
(4) at least 2 years of full-time post graduate working experience on social media development and management, social media marketing and engagement for a sizeable organisation, with the use of interactive, digital platforms and/or mobile applications [Note (2)];
(5) excellent knowledge in creating and designing social media post content and public engagement campaign for platforms such as Facebook and Instagram;
(6) well versed with IT skills, social media and multi-media tools (including MS Word, Excel, PowerPoint, graphic design and video editing software such as Adobe Photoshop, Illustrator, Premiere, After Effects, etc.);
(7) strong communication, organizational and presentation skills with good command of written and spoken English and Chinese; and
(8) keen interest in meteorology and good understanding of Hong Kong Observatory’s core services.
(1) a Hong Kong Bachelor degree, preferably in journalism, communication, creative media, marketing, public relations, or equivalent;
(2) Level 3 or above in Chinese Language and English Language in the Hong Kong Diploma of Secondary Education Examination (HKDSEE) or Hong Kong Certificate of Education Examination (HKCEE), or equivalent [Note (1)];
(3) at least 3 years of relevant and proven full-time post graduate working experience in multi-media, online publishing and marketing, community engagement, journalism, public relations or corporate communications in a sizeable organisation [Note (2)];
(4) at least 2 years of full-time post graduate working experience on social media development and management, social media marketing and engagement for a sizeable organisation, with the use of interactive, digital platforms and/or mobile applications [Note (2)];
(5) excellent knowledge in creating and designing social media post content and public engagement campaign for platforms such as Facebook and Instagram;
(6) well versed with IT skills, social media and multi-media tools (including MS Word, Excel, PowerPoint, graphic design and video editing software such as Adobe Photoshop, Illustrator, Premiere, After Effects, etc.);
(7) strong communication, organizational and presentation skills with good command of written and spoken English and Chinese; and
(8) keen interest in meteorology and good understanding of Hong Kong Observatory’s core services.
入職條件(註)
(1) 2007年前的香港中學會考中國語文科和英國語文科(課程乙)C級成績，在行政上會被視為等同2007年或之後香港中學會考中國語文科和英國語文科第3級成績。
(2) 申請人須在申請表[通用表格第340號(7/2023修訂版)]的「截至目前為止的全部就業詳情」部分詳列相關的工作經驗，並提交證明文件。申請人如未能提供文件證明所列的工作經驗，有關的工作經驗將不獲考慮。
(2) 申請人須在申請表[通用表格第340號(7/2023修訂版)]的「截至目前為止的全部就業詳情」部分詳列相關的工作經驗，並提交證明文件。申請人如未能提供文件證明所列的工作經驗，有關的工作經驗將不獲考慮。
