Major duties of the Publicity Officer are to:
(a) assist in formulating, designing and executing strategies for different publicity work of the Highways Department;
(b) create posts on various social media platforms of the Highways Department, and prepare Chinese and English captions;
(c) take photos and videos with Digital Single Lens Reflex cameras (DSLR), edit photos and videos, and produce visuals for social media posts;
(d) expand outreach effort to community, media and social media influencers;
(e) monitor the Highways Department’s social media platforms, and provide suggestions on follow-up action when necessary;
(f) monitor trends in social media tools, applications, channels, design and strategy and give advice accordingly;
(g) co-ordinate publicity work related matters of the Highways Department, including communicating with colleagues at all levels to carry out the relevant publicity work; and
(h) assist in other duties as assigned.
Remark: Successful candidates may be required to perform work at different venues (including outdoor), work overtime and outside normal office hours (including Saturdays, Sundays and public holidays).

Candidates should -
(a) have a bachelor degree in communications/ public relations/ creative media/ marketing/ advertising, or relevant subjects from a university in Hong Kong or equivalent;
(b) have met the language proficiency requirements of Level 3 or above in Chinese Language and English Language in the Hong Kong Diploma of Secondary Education Examination or the Hong Kong Certificate of Education Examination (HKCEE), or equivalent [Note];
(c) have at least two consecutive years of full-time work experience relevant to social media in the past five years;
(d) possess knowledge in creating contents and writing captions for social media platforms such as Facebook, Instagram, WhatsApp, WeChat, Weibo, Xiaohongshu and Douyin;
(e) possess knowledge and experience in using Digital Single Lens Reflex cameras (DSLR);
(f) be proficient in software applications including Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Adobe production software like Photoshop and Illustrator. Knowledge and experience in graphic design, photo and video editing will be an advantage; and
(g) have excellent command of written Chinese and English, and particularly in the creative writing; fluent Cantonese and English with basic knowledge of Putonghua.