(a) To assist in developing and implementing a comprehensive and strategic publicity (including social media platforms) and brand-building plan for the youth development initiatives of the Home and Youth Affairs Bureau (HYAB) and the Youth Development Commission (YDC);
(b) To manage, expand and explore new e-platforms to grow the youth community and to enhance youth engagement through crafting compelling, relevant and creative content, including posts, images, videos, audios and graphics that align with the youth development objectives of the HYAB and the YDC;
(c) To conduct internal review and report on the effectiveness of online and social media marketing, strategies and campaigns, including analysis of data of promotional methodology or tools. Monitor market trends in social media tools, applications, channels, design and strategy and recommend areas for improvement periodically;
(d) To coordinate with internal stakeholders in achieving synergy for promoting different youth development initiatives and to extend outreach efforts to the community, press and related stakeholders;
(e) To provide specialised support or to engage and manage suitable service providers to ensure full resource coverage in graphic design (digital media, advertising, printing), web and social media design, content management, HTML programming, photography, videography, animation or other required mode of services;
(f) To develop and control project plans, timelines and budgets in relation to the development, maintenance and enhancement of the e-platforms;
(g) To perform various editorial duties to ensure the quality of deliverables and compliance with the requirements of internal stakeholders; and
(h) To carry out any other duties as assigned by the supervisor, including supervising the work of subordinates and working outside normal office hours.

Candidates should have / should be –
(a) a Bachelor’s degree from a Hong Kong university, or equivalent, preferably in the fields of digital marketing, multimedia, communications, journalism or related disciplines;
(b) attained “Level 3” or above in Chinese Language and English Language in the Hong Kong Diploma of Secondary Education Examination (HKDSEE) / Hong Kong Certificate of Education Examination (HKCEE), or equivalent [Note (1)];
(c) a minimum of 8 years’ post-qualification full time experience in digital marketing, creative media, web and/or social media management, public relations or promotion and publicity, including at least 3 years’ experience at managerial level;
(d) high proficiency in social media and a keen awareness of the latest developments and consumption trends in digital marketing, and always on top of the trends and channels of communication among youth in particular the Generation Z;
(e) experience in managing brand-building, social media platforms or large scale digital marketing campaigns is preferred;
(f) good knowledge in website user interface (UI) and user experience (UX) best practices, search engine optimisation (SEO), search engine marketing (SEM), social media management and digital trend with strong background to work with agencies;
(g) good knowledge and skills in creating and designing social media content and familiar with Adobe Creative Suite (e.g. InDesign, Photoshop and Illustrator) and video editing software. Knowledge in HTML, XML, CSS, Adobe Premiere and/or After Effects will be an advantage;
(h) strong planning, organisational and analytical skills and able to interpret data, generate insights and make data-driven decisions with a strong strategic mind;
(i) adaptive, open-minded and proactive in acquiring new skills and taking up new tasks with a creative and youthful mindset;
(j) able to work independently in a fast-paced environment with a strong sense of ownership;
(k) able to multi-task and work under pressure or ambiguity; and
(l) excellent interpersonal and communication skills with good command of both written and spoken English and Chinese. Knowledge of Putonghua will be an advantage.