(a) 協助制訂策略和推行計劃，以建立康樂及文化事務署轄下博物館、香港電影資料館和藝術推廣辦事處（以下統稱「博物館」）的品牌形象； (b) 協助制訂市場推廣策略及推行大型宣傳活動，以拓闊觀眾層面和增加入場人數及門票收入； (c) 協助策劃、統籌及推行博物館的特別活動； (d) 加強與旅遊業界的聯繫，以協助推廣博物館以及其節目和活動予旅客； (e) 協助設計博物館的年報及宣傳品作市場推廣用途； (f) 進行調查及研究，以辨認和分析觀眾的重要特質，包括但不限於參觀者的概況、目標群、參觀者對博物館服務的期望、喜好及行為； (g) 制訂海外推廣的計劃和策略； (h) 加強與不同界別的聯繫和伙伴合作關係，以及擴大博物館支持者網絡，以達至部門目標； (i) 督導下屬協助執行以上工作；以及 (j) 執行其他由上級指派的工作。 (註：受聘人或須不定時、在周末及／或假日工作。)

(a) To assist in devising strategies and implementing measures for branding museums, the Hong Kong Film Archive and the Art Promotion Office (hereafter referred as the “Museums”) under the Leisure and Cultural Services Department; (b) To assist in devising marketing strategies and launching major publicity campaigns to widen the audience base, boost patronage and ticket revenue; (c) To assist in the planning, coordination and implementation of special events and functions of the Museums; (d) To enhance the links with the tourism sector to help promote the Museums, their programmes and events to tourists; (e) To assist in the design and branding of corporate annual report and other collaterals covering the Museums for marketing purpose; (f) To conduct surveys and researches to identify and analyse significant features of audience, including but not limited to profiles, target users, visitors’ expectations, preferences and behavior; (g) To develop plans and strategies for overseas promotion; (h) To enhance the links and partnership with various sectors and widen supporter network for achieving organizational goals; (i) To supervise subordinates to assist in the execution of the above duties; and (j) To perform any other duties as assigned by the supervisors. (Note : Appointee(s) may be required to work irregular hours, on weekends and/or public holidays.)