• (a)To assist in devising strategies and implementing measures for branding museums, the Hong Kong Film Archive and the Art Promotion Office (hereafter referred as the “Museums”) under the Leisure and Cultural Services Department;
• (b)To assist in devising marketing strategies and launching major publicity campaigns to widen the audience base, boost patronage and ticket revenue;
• (c)To assist in the planning, coordination and implementation of special events and functions of the Museums;
• (d)To enhance the links with the tourism sector to help promote the Museums, their programmes and events to tourists;
• (e)To assist in the design and branding of corporate annual report and other collaterals covering the Museums for marketing purpose;
• (f)To conduct surveys and researches to identify and analyse significant features of audience, including but not limited to profiles, target users, visitors’ expectations, preferences and behavior;
• (g)To develop plans and strategies for overseas promotion;
• (h)To enhance the links and partnership with various sectors and widen supporter network for achieving organizational goals;
  • (i)To supervise subordinates to assist in the execution of the above duties; and
• (j)To perform any other duties as assigned by the supervisors.

Applicants should

• (a)have a Hong Kong degree, or equivalent;
• (b)have Level 2 or above in Chinese Language and English Language in the Hong Kong Diploma of Secondary Education Examination (HKDSEE) or Hong Kong Certificate of Education Examination (HKCEE), or equivalent (see Note 1);
• (c)be proficient in English, Cantonese and Putonghua;
• (d)have good knowledge in the application of common business software of Microsoft Word, Excel and so on;
• (e)have at least seven years’ full-time working experience in marketing, brand engineering and/or marketing research with four years of which in managerial positions;
• (f)have working experience in projects and events management, be familiar with the operation of large enterprises and corporations;
• (g)have worked in or with advertising and public relations agencies; and
• (h)have excellent communication, interpersonal and organization skills.