(a) 協助制訂策略和推行計劃，以推廣閱讀文化及建立康樂及文化事務署轄下香港公共圖書館（以下統稱「圖書館」）的品牌形象； (b) 檢討現行圖書館市場拓展計劃，推行具新意的市場推廣及宣傳活動，以推廣閱讀文化、拓闊圖書館讀者層面、提升圖書館館藏及設施使用度和增加推廣活動參與人數； (c) 策劃、統籌及推行圖書館及其活動的宣傳活動； (d) 進行各類社區參與活動，包括焦點小組、諮詢會、訪問及研究，整理和總結收集所得的意見並建議措施以改善服務； (e) 制訂及推行活動及措施，以加強與不同業界的聯繫及建立伙伴關係，共同推廣閱讀文化及培養文學藝術興趣； (f) 督導約聘執行圖書館及閱讀推廣活動的公關公司，監督其市場推廣及宣傳工作的表現，包括但不限於各種用於建立圖書館品牌形象及推廣活動的宣傳品、宣傳短片等的設計、製作和質素； (g) 協助監督用於宣傳及推廣的開支和預算； (h) 督導下屬協助執行以上工作；以及 (i) 執行其他由上級指派的工作。 (註：受聘人或須不定時及於星期六、日及公眾假期工作。)

(a) To assist in devising strategies and implementing measures for promotion of reading and re-branding the Hong Kong Public Libraries (hereafter referred as the "libraries") under the Leisure and Cultural Services Department; (b) To review the current marketing plans of the libraries and to launch marketing and publicity campaign in contemporary approaches to nurture reading culture in the community, develop the audience base of the libraries, improve the utilization of library collection and venue facilities, and increase the participation in library extension activities; (c) To plan, coordinate and implement publicity campaigns for the libraries and the activities therein; (d) To conduct community engagement activities including focus groups, consultation sessions, surveys and researches, and to propose service improvement measures in the light of the findings; (e) To initiate measures for establishing networks and enhancing partnership with various sectors for achieving organizational goals in nurturing reading culture and interest in literary art; (f) To engage and work closely with a public relations firm engaged for the promotion of libraries and reading campaign, monitor its performance on implementation of the marketing and publicity plans, including but not limited to design of promotion materials and the production of promotion videos, etc. for re-branding the libraries and for use in various publicity campaigns; (g) To assist in monitoring the budget for publicity and promotion; (h) To supervise subordinates to assist in the execution of the above duties; and (i) To perform any other duties as assigned by the supervisor. (Note: Appointee(s) may be required to work irregular hours, and on Saturdays, Sundays and public holidays.)