(a) 協助推行計劃以加強康樂及文化事務署轄下博物館（以下統稱「博物館」）的品牌形象；
(b) 推行「文博義工計劃」，以加強社區對博物館的支持；
(c) 出版市場營銷宣傳品，如「香港博物館期刊」、「香港博物館誌」及博物館品牌刊物等；
(d) 推行計劃以加強博物館咖啡館和書店的吸引力；
(e) 推行市場推廣及宣傳活動，如宣傳博物館館藏、為香港藝術館重開製作宣傳影片及推行電子營銷，以及向旅遊業界推廣等，以拓闊觀眾層面、增加入場人數及門票收入；
(f) 管理「香港公共博物館」網頁和各社交媒體平台的內容及維護；
(g) 策劃、統籌及推行大型活動，如「香港博物館節」及博物館的特別活動；
(h) 發展博物館紀念品項目，包括但不限於管理生產，擴大銷售渠道，發展特許經營模式及推出宣傳活動以促進銷售；
(i) 進行調查及研究，以辨認和分析觀眾的重要特質，從而提升博物館的表現；
(j) 為市場及業務拓展組提供行政支援；以及
(k) 執行其他由上級指派的工作。

註：受聘人或須不定時及於星期六、最期日及公眾假期工作。

(a) To assist in implementing measures to enhance the branding of the LCSD museums;
(b) To implement the Museum Volunteer Scheme to encourage community involvement;
(c) To publish marketing-communication materials, e.g. the Hong Kong Museum Journal, the Hong Kong Museum Bulletin and the museum brand book, etc;
(d) To implement measures to enhance the attractiveness of the museum cafes and bookshops;
(e) To launch marketing and publicity campaigns, e.g. promotion of the Museums’ collections, video production and digital marketing for the re-opening of the Museum of Art, tourism promotion, etc, to widen the audience base, boost patronage and ticket revenue;
(f) To manage the content and maintenance of the Museum Portal and social media platforms;
(g) To plan, coordinate and implement mega events e.g. Muse Fest HK and special functions of the Museums;
(h) To develop LCSD museum souvenir projects, including but not limited to managing production, expanding sales channels, developing licensing business model and launching promotional campaigns to boost sales;
(i) To conduct surveys and researches to identify and analyse significant features of audience so as to enhance Museums’ performance;
(j) To provide administrative support to the Marketing and Business Development Section; and
(k) To perform any other duty as assigned by the supervisors.

Note: Appointee(s) may be required to work irregular hours, on Saturdays, Sundays and public holidays.