(a) To assist in implementing measures to enhance the branding of the LCSD museums;
(b) To implement the Museum Volunteer Scheme to encourage community involvement;
(c) To publish marketing-communication materials, e.g. the Hong Kong Museum Journal, the Hong Kong Museum Bulletin and the museum brand book, etc;
(d) To implement measures to enhance the attractiveness of the museum cafes and bookshops;
(e) To launch marketing and publicity campaigns, e.g. promotion of the Museums’ collections, video production and digital marketing for the re-opening of the Museum of Art, tourism promotion, etc, to widen the audience base, boost patronage and ticket revenue;
(f) To manage the content and maintenance of the Museum Portal and social media platforms;
(g) To plan, coordinate and implement mega events e.g. Muse Fest HK and special functions of the Museums;
(h) To develop LCSD museum souvenir projects, including but not limited to managing production, expanding sales channels, developing licensing business model and launching promotional campaigns to boost sales;
(i) To conduct surveys and researches to identify and analyse significant features of audience so as to enhance Museums’ performance;
(j) To provide administrative support to the Marketing and Business Development Section; and
(k) To perform any other duty as assigned by the supervisors.

Note: Appointee(s) may be required to work irregular hours, on Saturdays, Sundays and public holidays.

(a) a bachelor’s degree from a Hong Kong university, or equivalent, preferably in marketing, public relations, communication, or equivalent. A higher degree in arts and culture related discipline will be an advantage;
(b) Level 3 or above in English Language and Chinese Language in the Hong Kong Diploma of Secondary Education Examination (HKDSEE) or Hong Kong Certificate of Education Examination (HKCEE), or equivalent (see Note 2);
(c) at least five years' full-time post-qualification working experience in marketing;
(d) good knowledge in the application of common business software of Microsoft Word, Excel, PowerPoint, Chinese word processing and so on;
(e) good writing skills in both English and Chinese (see Note 3);
(f) proficiency in speaking English and Cantonese. Ability to speak Putonghua will be an advantage;
(g) excellent communication, interpersonal and organization skills;
(h) good knowledge of cultural services, including performing arts, museums and films, will be an advantage; and
(i) working experience in volunteer management/ website management and social media marketing/ video production/ production of marketing publications/ management of mega events/ market research/ government or statutory body will be an advantage.