申請人必須
(a) 持有本港大學學位或以上學位，或同等學歷，尤以新聞、傳播、翻譯或市場學方面的學位為佳；
(b) 於取得學位後有最少5年全職從事有關宣傳和推廣、公共關係、品牌和企業傳訊的工作經驗，包括曾與非政府機構、地區組織、企業和教育界、傳媒及公眾等各類持份者建立關係和協作的經驗。對社會資本概念有充分了解可獲優先考慮[參閱註(1)]；
(c) 具有良好中英文書寫及會話能力，尤以在香港中學文憑考試或香港中學會考中國語文科和英國語文科考獲第3等級或以上的成績，或同等成績[參閱註(2)]；
(d) 具良好溝通能力(包括書寫和會話) 、社交技巧及統籌能力；
(e) 具備應用電腦軟件的知識，包括MS Word (英文及中文版本)、Excel及Powerpoint；以及
(f) 具團隊協作能力，亦能獨立處事而無須加以督導，並有能力同時處理多項工作。

Candidate should:
(a) have obtained a Bachelor’s or higher degree from a Hong Kong university, or equivalent, preferably in the fields of journalism, communication, translation or marketing;
(b) have at least 5 years’ post-degree full-time work experience in the areas of promotion and publicity, public relations, branding and corporate communication with experience in engaging and collaborating with a wide spectrum of stakeholders including non-governmental organisations, local community organisations, corporates, the education sector, the media and the public. Good knowledge about the social capital concept would be an advantage [See Note (1)];
(c) be proficient in written and spoken English and Chinese, with Level 3 or above in English Language and Chinese Language in the Hong Kong Diploma of Secondary Education Examination (HKDSEE) or in the Hong Kong Certificate of Education Examination (HKCEE), or equivalent [See Note (2)];
(d) have good communication (both written and spoken), interpersonal skills and coordinating ability;
(e) have good knowledge of computer software applications, including MS Word (English and Chinese), Excel and Powerpoint; and
(f) be able to work as a team member, operate independently and effectively without much supervision, and have the capacity for multi-tasking.