• (a)To promote Leisure and Cultural Services Department (LCSD) services, including developing e-platforms and tools for enhancing the outreach to the general public from various segments;
• (b)To widen the audience base and increase the engagement of museum visitors, including devising strategies and implementing campaigns and projects, such as digital marketing strategies and social media promotion;
• (c)To produce videos and boost the video views and engagement to enhance the branding of LCSD Museums and arouse interest of the general public regarding museum culture;
• (d)To oversee the revamping project of the web content management system (WCMS) for Heritage and Museum Division (H&M) and supervise IT office to ascertain its normal operation;
• (e)To ascertain the smooth migration of LCSD Museum Portal to the new WCMS, plan and implement revamping of web design of the LCSD Museum Portal;
• (f)To assist in improvement of web design, user interface and user experience of all H&M websites (including but not limited to 13 LCSD museums, 4 cultural spaces and 3 offices);
• (g)Be responsible for routine cross-checking and information collation for all H&M e-platforms and update to directorates and relevant sections;
• (h)To supervise subordinates to assist in the execution of the above duties; and
  • (i)To perform any other duties as assigned by the supervisor.

Note: Appointee

• (s)may be required to work irregular hours, on weekends and/or public holidays.

• (a)A bachelor’s degree from a Hong Kong university, or equivalent, preferably in film, television and digital media, marketing, public relations, communication, or equivalent. A higher degree in cultural management, digital strategy or equivalent will be an advantage;
• (b)Level 3 or above in Chinese Language and English Language in the Hong Kong Diploma of Secondary Education Examination (HKDSEE) or Hong Kong Certificate of Education Examination (HKCEE), or equivalent (see Note 2);
• (c)At least seven years’ full-time post-qualification working experience in marketing with four years of which in managerial positions;
• (d)Good knowledge in the application of common business software of Microsoft Word, Excel and PowerPoint as well as Chinese word processing, good knowledge in interpretation of e-platform analytics tools will be a plus;
• (e)Good writing skills in both English and Chinese. Candidates are required to pass a written test;
• (f)Proficiency in speaking English and Cantonese;
• (g)Excellent leadership, communication, interpersonal and organization skills;
• (h)Working experience in video production, development of online marketing platforms, or web content management system will be an advantage;
  • (i)Working experience in cultural management, event management, publishing and arts administration will be an advantage; and
• (j)Knowledge of cultural services, including performing arts, museums and films will be an advantage.