(1) 制訂香港郵票的市場推廣和銷售策略，以達到集郵品收入目標；
(2) 管理及開發各項訂製郵票產品及服務，並開拓郵票和集郵品的市場；
(3) 研究和推行數碼營銷計劃，包括網站優化、社交媒體策略，以及視頻廣告；
(4) 策劃並推行新郵票和集郵品的宣傳計劃，包括大眾媒體和非大眾媒體宣傳活動、參與內地、本地和海外郵展、與有關各方聯合宣傳，以及開拓其他銷售渠道；
(5) 協助制訂各項郵品及服務的發展策略，並策劃多元化的市場營銷方案，以達至業務指標並推動業績增長；
(6) 向社區和教育機構進一步推廣郵票和集郵品，策劃並舉行學校講座和校際比賽；
(7) 採取各種可行方法向市民大眾推廣集郵；
(8) 定期檢視和匯報最新的市場需求和其他郵政機關及代理的工作，以洞悉新營商趨勢和開拓商機；
(9) 評估財務表現、有效監管預算和執行合約管理，按月監察市場績效，以及在未達業務指標時提出相應的補救措施；以及
(10) 管理和帶領一支市場推廣隊伍，務求達到議定目標。

(1) To formulate marketing and sales strategies for Hong Kong stamps to achieve philatelic revenue target;
(2) To manage and develop various customised stamp products and services, and to develop the market for stamps and philatelic products;
(3) To develop and implement digital marketing programmes which cover website optimisation, social media strategy and video advertising;
(4) To plan and implement promotion programmes for new stamp issues and philatelic products including the above and below-the-line promotion activities, participation in stamp exhibitions held in the Mainland, locally and overseas, joint promotion with the relevant parties and exploring other sales channels;
(5) To assist in the development of strategies for various products and services, and devise diverse marketing programmes to achieve the targeted business result and market growth;
(6) To expand the reach of stamps and philatelic products in the community and educational institutions, and to plan and organise school seminars and inter-school competitions;
(7) To promote philately to the general public by every possible means;
(8) To research and report regularly on market needs and other postal administrations’ and agencies’ activities for inspiring new business insights and leveraging opportunities;
(9) To evaluate the financial performance, monitor the budget and conduct contract management effectively, monitor performance measures on a monthly basis and initiate remedial action if targets are not being achieved; and
(10) To manage and lead a team of marketing staff to achieve the agreed targets.