Invest Hong Kong (InvestHK) is looking for a motivated and energetic candidate as Senior Vice President (Marketing and Public Affairs).

The Role The Senior Vice President (Marketing and Public Affairs) is mainly responsible for developing the marketing and public affairs (PA) strategy and executing the plan for various initiatives of InvestHK. He/She is also responsible for corporate marketing and communications initiatives.

Duties

• (a)To develop and execute an overall marketing and PA strategy for various initiatives of InvestHK, such as the StartmeupHK Festival, Fintech Week, which are flagship events, to meet the objectives and KPIs;
• (b)To produce engaging marketing content and videos that can be re-purposed for different platforms to promote Hong Kong’s latest business environment and opportunities in the ecosystems in different industries;
• (c)To assist in procurement exercises for external agencies such as PR agency, website agency, marketing agency, etc, as well as work with them and oversee their work to create impactful and relevant marketing collaterals including online, offline and videos;
• (d)To assist in digital marketing for different initiatives to boost visibility of the website and grow audience and increase engagement across all platforms including managing content and design of various InvestHK websites such as StartmeupHK, Fintech, Family Office websites, making use of Search Engine Optimisation and Search Engine Marketing, and managing the daily maintenance of various digital marketing and social media platforms;
• (e)To assist corporate marketing and communications tasks, including preparing press releases and organising media events, analysing data and metrics and developing insights to assist the promotional work of InvestHK to our target audience; and
• (f)To perform any other duties as assigned by senior officers.

• (a)Five years of full-time work experience in marketing and public relations, and three years of such work experience should be in a managerial role. Previous experience in a startup-related company would be an advantage;
• (b)Knowledge and hands-on experience in video production and design of marketing collaterals would be an advantage;
• (c)Knowledge and experience in implementing effective content strategies across marketing channels would be an advantage;
• (d)Knowledge and good understanding of Hong Kong’s business environment. Knowledge of and experience in investment promotion, marketing communications or economic development would be an advantage;
• (e)A Bachelor's degree from a Hong Kong university or equivalent, preferably in journalism, marketing, languages, communications or related field. A higher degree would be an advantage;
• (f)Excellent English and Chinese communication skills (shortlisted candidates will be required to sit a written test prior to selection interviews);
• (g)Meet the language proficiency requirements of “Level 2” results in the two language papers (Use of Chinese and Use of English) in the Common Recruitment Examination (CRE) or equivalent (see Notes
• (a)to (c)); and
• (h)Fluency in English, Cantonese and Putonghua is a must. Proficiency in another language such as Japanese, French or German will be an advantage.