為紓緩低收入在職家庭的經濟負擔（特別是有兒童的家庭），以鼓勵在職家庭成員持續就業、自力更生，並促進向上流動，在職家庭及學生資助事務處轄下的在職家庭津貼辦事處現正籌備推行低收入在職家庭津貼計劃（低收入津貼計劃）。 在職家庭津貼辦事處現招聘的宣傳經理，主要職責如下： （a） 就推展低收入津貼計劃的宣傳活動，制訂及建議推廣和宣傳策略; （b） 領導低收入津貼計劃宣傳活動的策劃、統籌和推行工作，包括推展公眾參與活動及與外間機構合作等; （c） 就宣傳品的製作，包括宣傳短片、宣傳册子和海報等，提供意見及監督有關工作; 以及 （d） 處理媒體查詢，草擬新聞稿及回覆稿件，安排新聞發佈會、傳媒簡介會及訪問等，以及負責搜集和分析公眾及媒體的意見。 （註：受聘人須視乎部門的運作需要而不定時工作及於星期六、日及公眾假期上班。）

To alleviate the financial burden of low-income working families (especially those with children), and encourage working members of these families to stay in active employment for self-reliance and promote upward mobility, the Working Family Allowance Office under the Working Family and Student Financial Assistance Agency is making preparation for the launch of the Low-income Working Family Allowance (LIFA) Scheme. The Working Family Allowance Office currently recruits a Publicity Manager whose main duties are: (a) To develop and recommend promotional strategies for publicity campaigns and programmes for the implementation of the LIFA Scheme; (b) To lead and take charge of the planning, organising and implementation of publicity campaigns and programmes for the LIFA Scheme, including public engagement events and collaboration with outside agencies; (c) To advise and oversee the production of publicity and promotional materials such as promotional videos, leaflets and posters; and (d) To handle media enquiries and requests, draft press release and media response, arrange press conference, media briefings or interviews, and to gauge and analyse public and media’s views. (Note : Staff may be required to work irregular hours on shift and on Saturdays, Sundays and public holidays.)