To alleviate the financial burden of low-income working families (especially those with children), and encourage working members of these families to stay in active employment for self-reliance and promote upward mobility, the Working Family Allowance Office under the Working Family and Student Financial Assistance Agency is making preparation for the launch of the Low-income Working Family Allowance (LIFA) Scheme.

The Working Family Allowance Office currently recruits a Publicity Manager whose main duties are:

• (a)To develop and recommend promotional strategies for publicity campaigns and programmes for the implementation of the LIFA Scheme;
• (b)To lead and take charge of the planning, organising and implementation of publicity campaigns and programmes for the LIFA Scheme, including public engagement events and collaboration with outside agencies;
• (c)To advise and oversee the production of publicity and promotional materials such as promotional videos, leaflets and posters; and
• (d)To handle media enquiries and requests, draft press release and media response, arrange press conference, media briefings or interviews, and to gauge and analyse public and media’s views.

Candidates should have –

• (a)a degree from a Hong Kong university or equivalent, preferably majoring in public relations, marketing, communication, journalism or business administration;
• (b)at least ten years' working experience (of which at least five years should be at supervisory level) in publicity, public relations and media management, marketing, brand building, event management or corporate communications in sizeable corporations, non-government organisations, public relations agencies or government departments (experience in independently handling publicity campaigns an advantage);
• (c)strong command of written English and Chinese, and spoken English and Cantonese. Proficiency in Putonghua is an advantage;
• (d)Chinese Language and English Language at 'Level 3' or above in Hong Kong Certificate of Education Examination (HKCEE), or equivalent [See Notes]; or having met the language proficiency requirements of Level 2 results in the two language papers (Use of Chinese and Use of English) in the Government’s Common Recruitment Exercise, or equivalent; and
• (e)good interpersonal and communication skills.