高級品牌事務經理的職責包括協助政府新聞處推行香港品牌的各項推廣活動，包括： (a) 協助籌劃及執行推廣及宣傳香港品牌的項目，以加強各地對香港品牌的認識及使用; (b) 協助統籌宣傳品牌物品(包括錄像、印刷廣告、推廣刊物及宣傳品)的開發、製作及派發工作; (c) 協助確保香港品牌的正確使用，並確保品牌在政府內外得以廣泛宣傳； (d) 就管理香港品牌事宜，協助聯絡政府內外相關機構； (e) 協助審批大型項目的撥款申請；並就活動中宣傳品牌的事宜，協助聯絡相關機構； (f) 協助管理香港品牌網頁及其他相關社交媒體平台；及 (g) 協助管理及監察有關香港品牌的開支。

Duties of the Senior Brand Executive will include assisting the Information Services Department in implementation of Brand Hong Kong (the brand) promotional programmes. These include – (a) assisting in the planning and implementation of promotional and advertising projects to promote the understanding and usage of the brand; (b) assisting in the development, production and distribution of brand promotional material, including videos, print ads, publications and souvenirs; (c) assisting in ensuring the proper usage and maximum exposure of the brand in both government and non-government publicity material; (d) assisting in liaising with parties within and outside the Government in managing the brand; (e) assisting in vetting applications for funding of mega events and assisting in co-ordinating with parties concerned in relation to brand promotion in these activities; (f) assisting in the management of the Brand Hong Kong Website and other social media platforms; and (g) assisting in managing and monitoring the expenditure in relation to the brand.