Duties of the Senior Brand Executive will include assisting the Information Services Department in implementation of Brand Hong Kong (the brand) promotional programmes. These include –

• (a)assisting in the planning and implementation of promotional and advertising projects to promote the understanding and usage of the brand;
• (b)assisting in the development, production and distribution of brand promotional material, including videos, print ads, publications and souvenirs;
• (c)assisting in ensuring the proper usage and maximum exposure of the brand in both government and non-government publicity material;
• (d)assisting in liaising with parties within and outside the Government in managing the brand;
• (e)assisting in vetting applications for funding of mega events and assisting in co-ordinating with parties concerned in relation to brand promotion in these activities;
• (f)assisting in the management of the Brand Hong Kong Website and other social media platforms; and
• (g)assisting in managing and monitoring the expenditure in relation to the brand.

Applicants should -

• (1)have a Hong Kong bachelor’s degree, or equivalent;
• (2)at least eight years of relevant work experience in brand management or related fields, and be conversant with market trends in promotion, publicity and marketing work;
• (3)have a good command of English and Chinese and proficiency in Putonghua;
• (4)have good communication skills; and
• (5)abilities in word processing, excel, web-management, social media and mobile apps skills etc.

Selection Suitable applicants will be invited to attend an interview.