合約高級傳訊主任主要負責制定及執行宣傳策略和計劃，以推廣及宣傳康樂及文化事務署（康文署）的活動和計劃，包括康文署寓樂頻道和101入門教室；監督康文署社交平台的運作，制定及實施宣傳策略以接觸更多市民；撰寫及編輯宣傳資料；督導約聘執行署方社交平台的公關公司，監督其資訊發布及宣傳工作的表現，包括但不限於各種用於宣傳署方形象及推廣活動的宣傳品、宣傳短片等的設計、製作和質素；督導下屬協助執行以上工作；以及執行其他由上級指派的工作。
註：
受聘人或須不定時及於星期六、日及公眾假期工作。
職責
Main duties of a contract Senior Media Coordinator include formulating publicity strategies and plans to promote the events and initiatives of the Leisure and Cultural Services Department (LCSD), particularly the LCSD Edutainment Channel and 101 Academy, and implementing the publicity plans; overseeing the LCSD social media platforms, and mapping out and implementing publicity strategies to increase its reach and impressions; writing and editing promotional materials; working closely with a public relations agency engaged for managing the department’s social media platforms, monitoring its performance on information dissemination and publicity, including but not limited to the design, production and quality of promotional materials and videos for use in building the department’s image and other promotional activities; supervising subordinate
- (s)to assist in execution of the above duties; and performing other duties as assigned by the supervisor.
Note:
Appointee (s) may be required to work irregular hours including Saturdays, Sundays and Public Holidays.
入職條件
申請人必須 –
- (a)持有本港大學頒授的學士學位，或具備同等學歷；主修傳理、新聞、公共關係或相關學科的學位學歷者更佳；
- (b)在取得學位後在具規模機構曾最少十一年全職從事企業傳訊、公共關係、傳媒、廣告或社交媒體市場推廣工作，包括管理網頁、社交媒體及撰稿，並運用流動應用程式，以及互動、數碼及／或社交媒體平台。社交媒體市場推廣工作的全職經驗最少要有六年[見註(1)]；
- (c)香港中學文憑考試或香港中學會考中國語文科及英國語文科達第3級或以上成績，或具備同等學歷[見註(2)]；
- (d)熟悉MS Word、Excel及PowerPoint等電腦軟件應用程式和Facebook及Instagram運作；具備有關平面／媒體設計和編輯的經驗則更佳；以及
- (e)能夠書寫流暢中英文和能操流利粵語及英語[見註(3)]，以及具備良好的表達和人際溝通技巧。
註:
- (1)申請人須在申請表格 (G.F. 340[（3/2013修訂版）] )的「截至目前為止的全部就業詳情」部分詳列有關企業傳訊、公共關係、傳媒、廣告、網頁管理或社交媒體市場推廣的工作經驗，並提交證明文件。申請人如未能提供文件證明所列的工作經驗，有關的工作經驗將不獲考慮。
- (2)2007年前的香港中學會考中國語文科和英國語文科(課程乙)C級成績，在行政上會被視為等同2007年或之後香港中學會考中國語文科和英國語文科第3級成績。
- (3)申請人須通過語言能力測試。
Candidates should have –
- (a)a bachelor degree from a university in Hong Kong, or equivalent, preferably in Communications, Journalism, Public Relations, or other related disciplines;
- (b)at least eleven years’ full-time post-graduate working experience in corporate communications, public relations, media, advertising or social media marketing, including management of website and social media, and copywriting in a sizable organisation, with the use of mobile applications, interactive, digital and/or social media platforms. Social media marketing experience should be at least six years of full time work [see Note (1)];
- (c)attained Level 3 or above in Chinese Language and English Language in the Hong Kong Diploma of Secondary Education Examination (HKDSEE) or the Hong Kong Certificate of Education Examination (HKCEE), or equivalent [see Note (2)];
- (d)proficiency in software applications including MS Word, Excel and PowerPoint, and familiar with the operation of Facebook and Instagram. Knowledge of software applications and experience in graphic/media design and editing are considered as an advantage; and
- (e)proficiency in both written and spoken Chinese (Cantonese) and English [see Note (3)], and possessing good presentation and interpersonal skills.
Notes:
- (1)Candidates are requested to indicate in the section under “Full Employment Record to date” on the application form (G.F. 340 [(Rev. 3/2013)] ) details of their relevant working experience in corporate communications, public relations, media, advertising, website management or social media marketing and provide documentary proof. Candidates failed to provide documentary proof will not be considered as having the working experience indicated on the form.
- (2)“Grade C” in Chinese Language and English Language (Syllabus B) in the HKCEE before 2007 are accepted administratively as comparable to “Level 3” in Chinese Language and English Language in the 2007 HKCEE and henceforth.
- (3)Candidates will be required to pass a language test.
一分鐘，足以摧毀你對英文的自信！
