• (a)To develop digital marketing (inclusive of social media strategies and other creative ideas), administer the resources and performance management and, quality control of the e-platforms and other digital assets of the Home Affairs Bureau (HAB) and the Youth Development Commission (YDC);
• (b)To explore new social media channels and produce promotional content (e.g. texts, photos, audios and videos) to better promote the image/activities of HAB and YDC to our target audiences of our services;
• (c)To review, develop and monitor the e-platforms of the YDC and other youth development activities of HAB in consultation with relevant subject teams;
• (d)To manage promotion and publicity activities, including preparation of quotation documents to engage suitable service providers to deliver the required mode of services;
• (e)To extend outreach efforts to community, press and related stakeholders;
• (f)To conduct internal review on the effectiveness of online and social media marketing, strategies and campaigns, including analysis of data of promotional methodology/tools. Monitor market trends in social media tools, applications, channels, design and strategy to recommend areas for improvement;
• (g)To provide specialised support in graphic design (digital media, advertising, printing), web and social media design, HTML programming, photography, videography, animation, to ensure that there are full resource coverage across all initiatives, and perform vendor management for outsourced and in-house support;
• (h)To perform various editorial duties, both online and social media and printed materials, to ensure the quality of deliverables and compliance with the HAB subject teams; and
  • (i)To carry out any other duties as assigned by the supervisor.

Applicants should have–

• (a)a Hong Kong bachelor’s degree, or equivalent (holding such a degree in digital marketing, multi-media, corporate communications or related disciplines will be an advantage);
• (b)attained “Level 3” or above in Chinese Language and English Language in the Hong Kong Diploma of Secondary Education Examination (HKDSEE)/ Hong Kong Certificate of Education Examination (HKCEE), or equivalent

• (c)at least 8 years’ post-qualification full time experience in digital marketing, creative media, web and/or social media design, corporate communications or public relations, including at least 3 years’ experience at managerial level. Experience in commercial branding and promotion, campaigns, events and online KPIs management, video production, market research and data analysis will be an advantage;
• (d)high proficiency in Adobe Creative Suite (e.g. InDesign, Photoshop and Illustrator) and video editing software. Knowledge in HTML, XML, CSS, Adobe Premiere and/or After Effect will be an advantage;
• (e)excellent command of both written and spoken English and Chinese. Knowledge of Putonghua will be an advantage;
• (f)strong planning, organisational, analytical skills, ownership and ability to work independently and flexibly under pressure; and
• (g)good communication, interpersonal as well as stakeholders management skills.