(a) 開拓數碼市場推廣(包括構思社交媒體策略和其他創新意念)，以及為民政事務局和青年發展委員會的電子平台和其他數碼資產提供資源與成效管理和品質控制；
(b) 研究及開發新的社交媒體渠道和製作宣傳內容(例如：文字、照片、錄音和錄像)，從而更有效地向目標對象推廣民政事務局和青年發展委員會的形象／活動；
(c) 在徵詢相關負責團隊的意見後，檢視、開發和監察青年發展委員會的電子平台及民政事務局轄下其他青年發展活動；
(d) 管理推廣和宣傳活動，包括擬備報價文件，以聘用合適的服務供應商提供所需的服務模式；
(e) 加強接觸社羣、傳媒和相關持扮者；
(f) 就網上和社交媒體市場推廣工作、各項策略和宣傳計劃的成效進行內部檢討，包括分析有關宣傳方法／工具的數據。監察社交媒體工具、應用程式、宣傳渠道、設計和策略的市場趨勢，以建議可改善之處；
(g) 提供在圖像設計(數碼媒體、廣告、印刷)、網站與社交媒體設計、HTML程式編寫、攝影、錄影和動畫製作方面專門的支援服務，確保所有工作均有全面資源配合，並負責管理承辦商所提供的外判與內部支援服務；
(h) 執行各種編輯工作，包括網上、社交媒體和印刷品的內容，確保成品質素良好，且符合民政事務局負責團隊的要求；以及
(i) 執行上司指派的其他職務。

(註：受聘者或須不定時工作，包括在周六、周日和公眾假期工作。)

(a) To develop digital marketing (inclusive of social media strategies and other creative ideas), administer the resources and performance management and, quality control of the e-platforms and other digital assets of the Home Affairs Bureau (HAB) and the Youth Development Commission (YDC);
(b) To explore new social media channels and produce promotional content (e.g. texts, photos, audios and videos) to better promote the image/activities of HAB and YDC to our target audiences of our services;
(c) To review, develop and monitor the e-platforms of the YDC and other youth development activities of HAB in consultation with relevant subject teams;
(d) To manage promotion and publicity activities, including preparation of quotation documents to engage suitable service providers to deliver the required mode of services;
(e) To extend outreach efforts to community, press and related stakeholders;
(f) To conduct internal review on the effectiveness of online and social media marketing, strategies and campaigns, including analysis of data of promotional methodology/tools. Monitor market trends in social media tools, applications, channels, design and strategy to recommend areas for improvement;
(g) To provide specialised support in graphic design (digital media, advertising, printing), web and social media design, HTML programming, photography, videography, animation, to ensure that there are full resource coverage across all initiatives, and perform vendor management for outsourced and in-house support;
(h) To perform various editorial duties, both online and social media and printed materials, to ensure the quality of deliverables and compliance with the HAB subject teams; and
(i) To carry out any other duties as assigned by the supervisor.

(Note: The successful candidate may be required to work irregular hours, including Saturdays, Sundays and Public Holidays.)